Ubo Shampoo Series: Geometric Simplicity in Everyday Care

Wang Houcai’s design redefines packaging with minimalist geometric elegance.

Wang Houcai’s Ubo shampoo series stands out in the world of personal care products by embracing the purity of geometric shapes. Drawing inspiration from circles, rectangles, and ovals, the design reflects a universal visual language that is both classic and instantly recognizable. This approach not only pays homage to the foundational forms found in nature and industry but also aligns with a growing desire for simplicity in modern living.

The Ubo series advocates for a pure and simple lifestyle, responding to the fast-paced demands of urban environments. The packaging’s iconic oval silhouette, achieved through precise line and surface cuts, embodies this philosophy. The result is a product that is easy to identify, visually appealing, and free from unnecessary embellishments. According to Wang Houcai, this minimalist approach seeks to help users reconnect with the essential beauty of everyday objects.

Functionality is at the core of the Ubo design. Manufactured using PE (polyethylene) material, the bottles offer superior chemical and impact resistance compared to alternatives like PET. This makes them ideal for storing cosmetics and detergents, while also keeping production costs manageable. The ergonomic shape, enhanced by cut-through surfaces, ensures a comfortable grip and intuitive operation—simply open the pump head and press to dispense.

Extensive research underpins the Ubo series, with special attention given to both aesthetics and user experience. The tactile quality of the bottle, combined with its distinctive visual identity, enhances practicality and reinforces brand recognition. The design’s clarity addresses a key challenge in the market: helping consumers quickly and effortlessly find the right product amid crowded shelves.

The Ubo shampoo series, which began its design journey in Shanghai in April 2022, has already garnered international acclaim. Awarded Bronze in the 2025 A' Packaging Design Award, the series is recognized for its creative ingenuity and technical excellence. Wang Houcai’s work demonstrates how thoughtful design can elevate everyday objects, making daily rituals more meaningful and visually delightful.

By championing simplicity and geometric beauty, the Ubo series sets a new standard in packaging design, offering a refreshing alternative for those seeking clarity and calm in their daily self-care routines.