The Leapmotor showroom, unveiled in China in July 2024, exemplifies a modern approach to retail architecture. Drawing inspiration from simplicity and warmth, the design merges neutral white tones with reflective mirror and metal finishes, creating a futuristic ambiance. Low-saturation wood textures introduce a touch of understated luxury, while distinctive Leapmotore green accents in the furniture reinforce brand recognition. The exterior’s streamlined geometry harmonizes with its surroundings, establishing the space as a local landmark and a testament to the brand’s technological prowess and commitment to sustainability.
Guangzhou ACE Renovation Design’s approach centers on a standardized space identity (SI) that highlights Leapmotor’s innovative spirit. The design team conducted thorough onsite inspections and adhered closely to the Leapmotore space identity manual, resulting in comprehensive improvements to interior zoning, traffic flow, and material selection. This meticulous planning ensures that each visitor experiences the brand’s high-end presence and technological sophistication from the moment they enter.
A key feature of the showroom is its adaptability and interactivity. Magnetic panels in the material and color display section allow for easy updates, ensuring that the latest product information and options are always on view. The main entrance welcomes visitors with a brand signage wall and a featured vehicle, while the reception desk is strategically positioned to create a memorable first impression. The layout facilitates smooth navigation between the vehicle display, relaxation areas, and negotiation rooms, enhancing both functionality and customer experience.
The design also incorporates advanced digital integration. A glass wall at the far end houses an LED screen for promotional content, which can be repurposed for events and salons. This flexible use of space reflects Leapmotor’s forward-thinking ethos and its drive to create immersive, technology-driven environments. According to the design team, “dedicated areas for showcasing brand advantages and positioning further reinforce its image, impressing customers with its technological prowess and unique charm.”
Overcoming the challenge of limited space, the designers maximized land use through 3D spatial development and strategic zoning. The result is a showroom that not only meets but exceeds industry standards for innovation, practicality, and customer engagement. The project’s recognition with the Iron A’ Design Award in 2025 underscores its success in integrating best practices and technical excellence.
Leapmotor’s new retail environment stands as a model for the future of electric vehicle showrooms, seamlessly combining intelligent design, brand storytelling, and sustainable innovation to create a space that inspires trust and excitement in customers and industry observers alike.
Project Designers: Guangzhou ACE Renovation Design Engineering Co.,Ltd
Image Credits: Guangzhou ACE Renovation Design Engineering Co.,Ltd
Project Team Members: Lixue Hu,Shuxia Pang,Yihe Chen
Project Name: Leapmotor
Project Client: Zhejiang Leapmotor Automobile Sales Service Co., Ltd