The Lesly coat rack series stands out as a testament to the power of nature-inspired design. The designers drew from the organic forms of leaves and the delicate sparkle of dewdrops, infusing these elements into both the visual and functional aspects of the product. The result is a collection that not only serves as a practical solution for hanging garments but also brings a sense of tranquility and vitality to any living space. The inclusion of crystal-like dewdrop locators adds a touch of elegance, transforming a utilitarian object into a decorative statement.
Unlike traditional coat racks, which often suffer from limited functionality and can cause clothes to slip or wrinkle, Lesly addresses these issues through thoughtful engineering. The design features dedicated sections for hanging clothes and scarves, ensuring versatility and preventing garment deformation. Rounded elements and a focus on child-friendly safety further distinguish the series, making it suitable for families and varied living environments. This commitment to both form and function was achieved through extensive prototyping and rigorous testing.
Manufactured primarily from carbon steel, the Lesly coat racks offer exceptional durability and load-bearing capacity. The simple yet refined production process emphasizes craftsmanship, ensuring each piece meets high standards of quality. The freestanding version boasts 360-degree rotating hooks, providing effortless access and adaptability for hanging items of all sizes. Available in a range of vibrant colors, Lesly caters to diverse interior styles, adding a lively accent to any home.
Research played a crucial role in the development of Lesly. The design team identified common shortcomings in conventional coat racks, such as limited utility and lack of aesthetic appeal. By addressing these pain points, Lesly introduces a dual-use concept that maximizes both product and space efficiency. The innovative rotating hook mechanism and artistic dewdrop details exemplify the designers’ dedication to enhancing everyday experiences through thoughtful design.
Lesly’s journey from concept to realization was not without challenges. The team balanced the need for simplicity, uniqueness, and practicality, while also considering shipping efficiency and safety. Every curve and line was meticulously crafted to evoke a sense of warmth and softness, ensuring the coat rack complements and elevates its surroundings. Recognition of Lesly’s excellence came in the form of a Silver A' Furniture Design Award in 2025, underscoring its status as a benchmark in contemporary furniture design.
Lesly reimagines the humble coat rack, offering a harmonious blend of beauty, functionality, and innovation. Its nature-inspired aesthetics and user-centric features make it a standout addition to modern homes, inviting users to experience both convenience and artistic delight in their daily routines.
Project Designers: Ziel Home Furnishing Technology Co., Ltd
Image Credits: Ziel Home Furnishing Technology Co., Ltd
Project Team Members: Guonian Li, Haixu Zhang, Guoyu Wang
Project Name: Lesly
Project Client: Ziel Home Furnishing Technology Co., Ltd.