Secret of Eternity stands at the intersection of art and science, drawing direct inspiration from the Turritopsis Dohrnii jellyfish, renowned for its ability to revert to its youthful form and achieve biological immortality. The design’s rotating curves evoke the endless cycle of life, while integrated LED lights symbolize energy and purity. This dual-function piece elegantly wraps around the neck as a necklace and transforms into a brooch, making it both a statement of style and a testament to versatility.
What distinguishes Secret of Eternity from conventional jewelry is its kinetic mechanism. The necklace rotates vertically in a full 360-degree motion, mirroring the organic movement of marine life. Starting at the left carotid artery and curving around the neck, the piece ends at the jugular, subtly highlighting the source of life. The detachable pendant, which doubles as a brooch, is powered by a battery-driven motor and LED system, with future plans for solar energy integration to enhance sustainability.
The realization of this innovative design involved advanced digital modeling through the Matrix program and meticulous craftsmanship in 18K gold using the ajour technique for lightness. The movement is achieved via a custom motor and gear system, while diamond accents and LED lighting add a mesmerizing visual dimension. The mechanical structure is cleverly disguised, creating an illusion of organic fluidity reminiscent of the jellyfish’s graceful motion.
Research into the Turritopsis Dohrnii’s regenerative abilities informed both the aesthetic and functional aspects of the design. By embodying the concept of infinite cycles, the piece bridges artistic expression and scientific curiosity, reflecting ongoing advancements in biotechnology and sustainability. The project overcame significant technical challenges, particularly in synchronizing the vertical movement and integrating the motor without compromising elegance. Multiple prototypes were developed to perfect the balance between form and function.
Secret of Eternity debuted in Istanbul, earning the Platinum A' Design Award in 2025 and captivating audiences at the IJS Istanbul Jewelry Show. The piece continues to be exhibited, celebrated for its transcendent blend of art, science, and innovation. Esra Erciyes’s creation not only reimagines jewelry for the future but also invites reflection on the endless possibilities at the convergence of nature and technology.
Secret of Eternity exemplifies how visionary design can transform wearable art into a celebration of life’s perpetual renewal, inspiring both admiration and contemplation in the world of contemporary jewelry.
Project Designers: Esra Erciyes
Image Credits: Main image #1, Jewelry Designer Esra Erciyes/ 2022
Jewelry Production Team Sinan Yon, Recep Ustbas, Esra Erciyes /Jewelry Company Owner Sinan Yon ,Yon Jewelry Company 2022
Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity, 2023
Optional Image #1,Jewelry Designer, Concept Creator / Esra Erciyes ,Photographer/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Secret Of Eternity 2023
Optional Image #2, Jewelry Designer / Esra Erciyes , Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk,Secret Of Eternity 2023
Optional Image #3 Jewelry Designer Esra Erciyes/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity 2023
Optional Image #4 Jewelry Designer, / Esra Erciyes ,Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Edited / Ayşenur Şentürk ,Secret Of Eternity 2023
Project Team Members: Esra Erciyes
Project Name: Secret of Eternity
Project Client: ESRA ERCİYES