The "DH Seasons in Bloom" collection draws inspiration from a universal appreciation for refined living and the allure of beautiful objects. Lets Art Hong Kong Limited has designed this series to honor both the splendor of the natural world and the enduring love for life’s finer moments. Each badge in the collection is a celebration of the four seasons, capturing the vitality of spring, the warmth of summer, the abundance of autumn, and the tranquility of winter. This thematic approach transforms each piece into a wearable work of art, reflecting the ever-changing cycle of nature.
Distinguished by its masterful enamel craftsmanship, the collection stands out for its blend of artistry and function. Every badge is meticulously crafted from alloy and colored with up to eight custom enamel hues, requiring exceptional precision in the application of color to small, intricate areas. This attention to detail ensures that each badge not only serves as a commemorative accessory but also as a testament to the skill and dedication of the Lets Art team.
The badges are designed to be versatile and elegant, suitable for wearing on suits, formal attire, or accessories. Beyond their decorative appeal, they function as distinctive symbols for significant events, fostering a sense of connection among employees and guests. Serving as both keepsakes and emblems of group culture, the badges commemorate meaningful moments and reinforce the brand’s narrative.
Developed as part of a 40th anniversary cultural and creative initiative, the project began in April 2024 in Shanghai and was first introduced at the 10th Donghu Food Festival. Extensive research, including surveys and discussions, informed the design, ensuring it resonated with audience preferences and moved beyond traditional corporate gifts. Inspired by the global trend of pin exchanges at major events, the badges enhance identity and emotional engagement, strengthening the sense of belonging within the community.
The technical challenges of the project centered on the complex coloring process, with each badge requiring up to nine spot colors and over 40 variations across the series. Through rigorous sampling and process refinement, Lets Art Hong Kong Limited achieved the desired precision and quality, successfully delivering tens of thousands of sets for the anniversary celebration. The result is a collection that seamlessly merges artistic expression with practicality, preserving cherished memories and making every season shine.
Recognized for its outstanding creativity and craftsmanship, "DH Seasons in Bloom" was awarded Silver in the A' Cultural Heritage and Culture Industry Design Award in 2025, underscoring its excellence and innovative spirit.
Image Credits: LETS ART HONG KONG LIMITED. ©LETS ART.
Project Designers: Chun Wang
Image Credits: LETS ART HONG KONG LIMITED
Project Team Members: Chun Wang
Project Name: DH Seasons in Bloom
Project Client: Donghu Group