Historic Qajar Villa Transformed into Modern Café-Restaurant

Ali Moazzen’s Ersie Project Marries Heritage with Contemporary Design

The Ersie project stands as a testament to the enduring value of architectural heritage, breathing new life into a once-neglected Qajar-era villa. Drawing inspiration from the villa’s rich narrative and architectural details, the design process was rooted in extensive research on historical preservation and adaptive reuse. This careful approach ensured that the building’s original character was honored, while seamlessly integrating contemporary amenities to meet the needs of today’s visitors.

Unique features distinguish Ersie from typical adaptive reuse projects. Restored Orsi windows, intricate plaster moldings, and century-old wooden doors evoke the villa’s storied past. The preservation of mature trees and the introduction of accessibility enhancements, such as an elevator and Braille menus, reflect a commitment to inclusivity and sustainability. These elements not only preserve the villa’s authenticity but also create a welcoming environment for a diverse clientele.

The realization of Ersie combined traditional craftsmanship with modern engineering. Original masonry structures were reinforced with steel frames, and advanced restoration techniques revived decorative elements. Custom-crafted windows and doors maintained historical integrity, while sustainable materials and discreetly integrated HVAC systems ensured comfort and environmental responsibility. This meticulous process was guided by thorough site analysis and historical documentation.

Functionality and flow are central to the visitor experience at Ersie. The layout encourages easy movement from the entrance to dining and VIP spaces, while preserved architectural features enhance the ambiance. Modern installations, such as the central chiller and boiler system, provide comfort without compromising the building’s historical essence. The result is a harmonious blend of old and new, where guests can appreciate both the villa’s heritage and contemporary conveniences.

The project, completed between 2021 and 2023, has had a significant impact on local cultural tourism and heritage conservation. By integrating historical preservation with modern design, Ersie demonstrates the potential for adaptive reuse to enrich communities and promote sustainable practices. The project’s recognition with a Bronze A' Design Award underscores its creative ingenuity and contribution to quality of life improvements.

Ersie exemplifies how thoughtful design can bridge eras, transforming a historic structure into a vibrant public space. Through a careful balance of restoration and innovation, Ali Moazzen’s vision offers a model for future projects seeking to honor the past while embracing the present.