Centrestage 2024: Redefining Fashion Events in Asia

Innovative craftsmanship and technology converge at Hong Kong’s fashion highlight

Centrestage 2024, orchestrated by Rachel Tsang and the HKTDC Creative Department, has emerged as a pivotal event in the Asian fashion calendar. This annual gathering in Hong Kong not only showcases the creative prowess of over 250 brands from 17 countries and regions but also serves as a launchpad for new collections and cross-border collaborations. The event’s bold use of red, symbolizing passion and action, set the tone for a dynamic exploration of fashion’s evolving landscape.

The design concept for Centrestage 2024 drew inspiration from the fusion of craftsmanship and technological advancement. Traditional craft techniques were reimagined through innovative technologies, resulting in fashion that is both stylish and unique. The event’s immersive environment was brought to life through projection technology, dynamic lighting, and interactive LED installations. Decorative elements such as mega cotton fabric, beads, plastic, and LED lights illustrated the journey of fashion from classical lace and embroidery to futuristic coding and pixel motifs, with AI-generated models gracing the runway.

Centrestage 2024 was meticulously planned to offer an unforgettable experience. The main event at the Hong Kong Convention and Exhibition Centre spanned over 11,000 square meters, featuring a main catwalk stage for 600 guests and a variety of thematic zones—Craftmanship, Urban, Contemporary, Athleisure, and Circular Fashion. The ELITES show, held at the Hong Kong Palace Museum, was inspired by the concepts of “HOME” and “Circle,” featuring a circular runway and a striking incense mountain centerpiece constructed from over 150,000 incense sticks.

Innovation was at the forefront of the event’s realization. Advanced projection mapping and interactive floors created a multisensory experience, while the use of AI-generated model videos promoted exhibitors’ collections in engaging new ways. The event’s design also responded to the challenges of transforming spaces, such as the rapid 16-hour transformation of the Hong Kong Palace Museum into a world-class haute couture venue, demonstrating the expertise and coordination of the support team.

Centrestage 2024 not only celebrated fashion but also fostered industry growth through seminars, networking activities, and fashion tours. The event’s commitment to blending art, science, and technology was recognized with the prestigious Bronze A' Design Award in 2025, underscoring its contribution to elevating the global fashion scene and enhancing quality of life through innovative design.

Centrestage 2024 exemplifies how visionary event design can bridge tradition and innovation, offering a blueprint for future fashion showcases that inspire creativity and collaboration across borders.