Leather production is often criticized for its environmental impact, with most products contributing to a linear take-make-waste model. Ayla addresses this challenge by reimagining how leather can be used to its fullest potential. Rather than relying on polymer-based alternatives, which often lack durability, the design leverages responsibly sourced leather and innovative construction to extend product life and reduce waste.
The standout feature of Ayla lies in its modular construction. Detachable hinges and transformable leather panels allow for easy repair and replacement. If a section of the bag is damaged, only the affected panel needs to be swapped out, eliminating the need to discard the entire product. This approach not only extends the lifespan of the bag but also enables creative repurposing—damaged panels can be transformed into smaller accessories, such as clutches, through pre-planned patterns.
The technical realization of Ayla involved extensive experimentation with 3D-printed components and a unique pin system that secures leather panels without traditional stitching. Polished brass hinges ensure both longevity and elegance, while the entire assembly is designed for full disassembly at the end of its life cycle. This thoughtful engineering supports both ease of repair and environmentally responsible disposal or transformation.
Research for Ayla included interviews with fashion industry professionals, user surveys, and iterative prototyping to balance sustainability with the aesthetic expectations of the target audience. The final design successfully marries functionality and style, offering a product that looks and feels like a traditional luxury bag while delivering significant environmental benefits.
Recognized with the Iron A' Design Award in 2025, Ayla exemplifies how thoughtful design can drive change in the fashion industry. By empowering users to repair, replace, and reinvent their accessories, Liam Huff’s creation sets a new standard for sustainable luxury and invites the industry to rethink its approach to materials and product longevity.
Ayla’s modular system not only reduces waste but also encourages a more mindful relationship with fashion, highlighting the potential for innovation to create lasting positive impact.
Project Designers: Liam Huff
Image Credits: Image #1 : Photographer Elizabeth Lemark, AYLA_1_3600.jpg, 2024.
Image #2 : Photographer Chelsea Cohen, AYLA_MAIN_1800.jpg, 2024.
Image #3 : Photographer Chelsea Cohen, AYLA_2.jpg, 2024.
Image #4 : Photographer Elizabeth Lemark, AYLA_3.jpg, 2024.
Image #5 : Photographer, Sneha Yalgi, AYLA_5.jpg, 2024
Project Team Members: Liam Huff
Project Name: Ayla
Project Client: Rochester Institute of Technology