Onshore Roasters: Branding Luxury Coffee for the Yachting World

Minimalist elegance meets sustainability in Cansu Dagbagli Ferreira’s award-winning identity.

Inspired by tranquil mornings at sea, Onshore Roasters by Cansu Dagbagli Ferreira captures the essence of slow living and indulgence. The brand’s visual identity draws from the interplay of sun rays, sea waves, and the humble coffee bean, resulting in a logo that evokes harmony and sophistication. This approach transforms the daily ritual of coffee into a luxurious experience, tailored specifically for the discerning tastes of yacht owners.

Distinctive in its fusion of luxury, sustainability, and simplicity, the Onshore Roasters brand stands out through its refined logo and thoughtful packaging. The design merges maritime elements with a minimalist aesthetic, using a calming, earthy color palette that emphasizes purity and elegance. Packaging crafted from recycled paper not only reinforces the brand’s eco-friendly ethos but also appeals to environmentally conscious consumers in the premium market.

The realization of the brand identity relied on the Diverge and Converge design thinking method, with all assets created digitally using Adobe Creative Suite. Physical products, such as coffee bean pouches and metal tins, were produced using advanced four-color printing techniques. The branding extends across various touchpoints, including business cards, posters, web design, and packaging in multiple sizes, ensuring a cohesive presence both online and offline.

Research for the project included qualitative interviews with luxury yacht management, revealing a consistent demand for high-quality coffee at sea. This insight validated the concept and guided the design process, ensuring that Onshore Roasters addresses a genuine need within its niche market. The brand’s commitment to quality and consistency is reflected in every aspect of the design, from the materials used to the visual storytelling.

Overcoming the challenge of sourcing recyclable packaging that maintains product freshness, Onshore Roasters demonstrates innovation and technical expertise. The result is a brand identity that not only delights aesthetically but also upholds the values of sustainability and excellence. Recognition came in the form of a Silver A' Design Award in 2025, honoring the project’s outstanding creativity and professional execution in visual communication.

Onshore Roasters sets a new standard for luxury coffee branding, seamlessly blending artistry, environmental responsibility, and the spirit of the open sea. The project exemplifies how thoughtful design can elevate everyday rituals, creating memorable experiences for a sophisticated audience.