Amores: A Beauty Lounge Identity Inspired by Heritage

Blending Arabic architecture and modern elegance in Dubai’s beauty scene

The Amores brand identity, crafted by A4DH Branding Services, stands out for its elegant logotype featuring capital letters with delicate curves. This design choice symbolizes the presence of women together, each figure exuding charm, sophistication, and understated allure. The visual language is carefully constructed to reflect femininity, elegance, and confidence—qualities that resonate strongly with the lounge’s target audience.

Distinctive elements of Amores’ identity draw inspiration from Arabic architecture and iconic Dubai landmarks, seamlessly integrating motifs such as palm trees and gazelles. These symbols, deeply rooted in Gulf region heritage, are woven into engaging patterns that narrate the brand’s story. The result is a harmonious blend of tradition and modernity, setting Amores apart in a competitive market and aligning the brand with the cultural context of the GCC region.

The cohesive aesthetic extends beyond the logo to encompass product packaging for skincare, haircare, and gift sets. The color palette, featuring trending beauty industry hues alongside warm, nude, and earthy tones, is inspired by the UAE’s natural landscapes—deserts, golden sands, and sunlit vistas. This thoughtful selection ensures the brand identity feels both contemporary and intimately connected to its geographical roots.

Every aspect of the Amores experience, from physical packaging to digital platforms, is unified by its signature visual identity. The integration of classic beauty industry motifs—mirrors, combs, crowns, and scissors—reimagined through a vintage lens, evokes nostalgia and authenticity. This approach fosters a genuine connection with clients, particularly noble Emirati women, who value grace, tradition, and a sense of belonging.

Amores’ design journey, which began in Dubai in June 2024 and culminated in its launch in January 2025, reflects a commitment to excellence recognized by the Silver A' Graphics, Illustration and Visual Communication Design Award in 2025. The brand’s success is a testament to the power of thoughtful design in creating lasting impressions and elevating the standards of beauty lounge branding in the region.

With its award-winning identity, Amores invites clients to experience a space where modern elegance meets timeless heritage, setting a new benchmark for beauty and lifestyle brands in the Middle East.