Zhuangyuanxiaoha: A Regal Approach to Gift Packaging

Vibrant purple and auspicious motifs redefine the nuts gift box

The Zhuangyuanxiaoha nuts gift package stands out through its bold use of color and symbolism. The designers, Sha Feng and Jiayi Lu, selected purple as the primary hue—a color historically favored by emperors and associated with wealth, splendor, and aspirations for a prosperous life. This regal shade is complemented by coin motifs, which further enhance the auspicious meaning of the package, making it an ideal choice for gifting occasions that celebrate success and good fortune.

Functionality is at the core of this design. The foldable structure of the box addresses both cost efficiency and user convenience. By opting for a collapsible form, the packaging reduces transportation expenses and simplifies storage for customers, demonstrating a thoughtful approach to contemporary consumer needs. The dimensions—395mm in length, 108mm in width, and 215mm in height—offer ample space for an assortment of nuts, while maintaining a sleek and manageable profile.

Advanced printing technologies elevate the visual appeal of the Zhuangyuanxiaoha package. Spot color printing, UV printing, and hot stamping are employed to create vivid, tactile surfaces that capture attention and convey a sense of luxury. These techniques not only enhance the aesthetic quality but also ensure durability and a premium feel, aligning with the gift box’s symbolic intent.

The creative process behind Zhuangyuanxiaoha was a collaborative effort, with Sha Feng serving as Creative Director, Jiayi Lu as Art Director and Photographer, and Qiaoyu He contributing graphic design expertise. The project, completed in Suzhou, China between October and December 2024, reflects a harmonious blend of local cultural references and contemporary design sensibilities.

Recognition for the Zhuangyuanxiaoha nuts gift package came in the form of a Bronze A' Packaging Design Award in 2025. This accolade highlights the design’s ingenuity, technical excellence, and its contribution to enhancing quality of life through thoughtful, artful packaging solutions.

The Zhuangyuanxiaoha gift package exemplifies how traditional symbols and modern design can converge to create packaging that is both meaningful and functional. Its success signals a growing appreciation for designs that honor heritage while embracing innovation.