Handicraft Class 10 Years: Baijiu Packaging Redefined

Liandong Zhang and Xueqian Zhang blend tradition and innovation in collectible liquor design

The Handicraft Class 10 Years packaging stands out with its deep teal and gunmetal palette, a visual homage to the rich heritage of baijiu. This color scheme not only reflects the aged spirit within but also symbolizes the enduring craftsmanship behind its creation. The classic teardrop-shaped bottle, adorned with gold accents and letterpress typography, evokes a sense of cultural depth and collectible value, making it a striking addition to any connoisseur’s collection.

Attention to detail extends beyond aesthetics. The cap features a breakable, anti-counterfeiting design with a transparent, gold-embossed top, ensuring both security and elegance. The neck sleeve, wrapped in vintage-inspired printed paper, and the bottle’s matte metal lacquer finish further enhance the tactile and visual experience. The outer box continues the letterpress motif, with intricate stamp-shaped details that reinforce the product’s exclusivity and collectible status.

Sustainability plays a key role in the packaging’s construction. The interior paper inserts are crafted from recyclable and biodegradable materials, aligning with contemporary environmental standards. The thoughtful use of materials balances luxury with responsibility, reflecting a growing demand for refined yet eco-conscious daily essentials.

The design’s realization is rooted in deep research and collaboration. Guided by China’s master brewer and leading sommelier, and executed by artisans with over two decades of experience, the Handmade Class series adheres to Yanghe’s traditional brewing techniques—recognized as national intangible cultural heritage. The baijiu itself is handcrafted through 137 steps, drawing from cellars dating back to the Ming and Qing dynasties, and representing over 600 years of brewing expertise.

Security and authenticity are paramount. The advanced four-in-one box security structure, combined with an explosion-proof cap, exemplifies industry-leading anti-counterfeiting technology. This robust approach not only protects the brand but also instills confidence in consumers, elevating the perception of value and status associated with the product.

Handicraft Class 10 Years has garnered acclaim, winning the Bronze A' Packaging Design Award in 2025. This recognition highlights its creative ingenuity and technical excellence, setting new benchmarks in the high-end liquor market and reinforcing its role as a living artifact and symbol of Chinese cultural heritage.

By merging tradition, innovation, and sustainability, Liandong Zhang and Xueqian Zhang have crafted more than packaging—they have created an enduring testament to the artistry and legacy of Chinese baijiu.