Brooklyn Academy of Music Booklet Captures Theatrical Energy

Ying Han’s design blends stage inspiration with innovative print techniques

The Brooklyn Academy of Music’s “New Wave” event booklet stands out as a testament to the fusion of art and function in publication design. Inspired by the interplay of theater drapes and lighting, Ying Han’s approach transforms the booklet into more than just an informational guide—it becomes an extension of the stage itself. The design employs a sophisticated blend of sans and serif typefaces, reflecting both classic and contemporary aesthetics, while wave motifs and die-cut elements evoke the rhythm and dynamism of live performance.

Distinctive features set this booklet apart in the realm of print media. Each chapter is introduced with unique die-cut typography and lighting-inspired patterns, visually segmenting the content and echoing the event’s diverse themes. The use of layered imagery and patterns creates a cohesive narrative, guiding readers through the program while maintaining a unified visual identity. This approach not only enhances readability but also deepens the audience’s engagement with the event’s artistic vision.

The technical execution of the design demanded both creativity and precision. Measuring 16.5mm by 16.5mm with a depth of 2mm, the booklet’s compact format required careful planning to balance artistic expression with functional clarity. Extensive experimentation with die-cutting and lighting effects was essential to translate the movement and atmosphere of the stage into a static, tactile medium. The result is a publication that feels both innovative and accessible.

Overcoming production and material constraints was a significant challenge. Adapting intricate die-cut techniques to feasible manufacturing processes required flexibility and problem-solving, ensuring that the immersive qualities of the design were preserved without compromising durability or usability. The final product demonstrates how thoughtful design can overcome practical limitations to deliver a memorable experience.

Ying Han’s work has not gone unnoticed. The booklet was awarded the Bronze A' Design Award in 2025, a recognition of its creative ingenuity and technical excellence. The project’s success highlights the potential of publication design to elevate cultural events, blending artistry and innovation to enhance audience engagement and contribute to the broader discourse on design’s role in the arts.

This award-winning booklet exemplifies how design can bridge the gap between visual storytelling and functional communication, offering a blueprint for future projects that seek to capture the essence of live performance in print.