Cloud Living Room Logo Bridges City and Future

Modular design inspired by windows redefines urban branding

The Cloud Living Room logo stands as a visual gateway to Shenzhen’s evolving urban landscape. Designed by Xiaobing Cheng, the logo uses the motif of a window to reflect the city’s culture, achievements, and aspirations. This approach not only frames the city’s identity but also invites viewers to envision its future, aligning with the project’s mission to serve as a bridge between people, space, and opportunity.

Distinctive for its modular structure, the logo echoes the opening form of windows and the intuitive slider components found in modern technology. This design choice emphasizes inclusiveness and adaptability, reinforcing the idea of a reception space at the city’s pinnacle. The “cloud” element signifies both elevation and foresight, offering a panoramic perspective that mirrors the project’s strategic positioning within Shenzhen.

Technologically, the logo’s creation involved the application of the golden ratio for harmonious proportions, and Pantone spot colors were used to ensure visual consistency across various media. The packaging, measuring 400mm by 330mm by 65mm, further reflects the meticulous attention to detail in the project’s realization.

Interactivity is at the core of the Cloud Living Room experience. Human-computer interaction devices and modular slider components enable users to seamlessly explore the city’s narrative, making the exhibition space both immersive and accessible. This integration of design aesthetics, brand strategy, and consumer psychology was informed by interdisciplinary research, addressing the challenge of merging urban intelligence with cultural storytelling.

The Cloud Living Room project, established in Shenzhen in 2023, has garnered international recognition, winning the Silver A' Graphics, Illustration and Visual Communication Design Award in 2025. This accolade highlights the logo’s exceptional creativity, technical prowess, and its ability to evoke wonder and engagement in audiences worldwide.

By redefining the visual language of urban branding, the Cloud Living Room logo sets a new standard for how cities can present their identity and vision to the world, fostering a sense of connection and forward-thinking innovation.