Gioia No 1: Redefining the Lady Golf Driver

Do It Solutions introduces a precision-engineered driver for women and amateurs

Golf has long presented unique challenges for women and amateur players, often due to equipment designed with a one-size-fits-all approach. Recognizing this gap, Do It Solutions embarked on a mission to create the Gioia No 1, a lady golf driver tailored specifically to the needs of non-professional golfers. The inspiration stemmed from firsthand teaching experiences, highlighting the struggle many face with traditional drivers. This realization fueled the development of a club that prioritizes enjoyment, growth, and confidence on the course.

The Gioia No 1 stands out as the first driver optimized for moment of inertia (MOI) specifically for women and amateurs. Every aspect of the club, from its geometry to its weight distribution, is engineered to accommodate slower swing speeds and the biomechanical characteristics typical of female golfers. The result is a driver that delivers improved accuracy, longer distances, and a renewed sense of assurance at the tee. Its understated, minimalist design communicates both luxury and functional excellence.

Innovation in material and production processes is central to Gioia No 1’s identity. Initial prototypes were crafted using advanced 3D printing techniques such as FDM and SLA, utilizing PLA and ABS-like resins. The final product employs state-of-the-art SLM 3D printing with EOS TI 64 Titanium alloy, before transitioning to series production via investment casting in Ti811 Titanium alloy. These choices ensure a lightweight yet robust club, with precise specifications: a 119.35mm heel-to-toe length, 64.44mm sole-to-crown height, and a 19° loft, among other finely tuned dimensions.

Customization is at the heart of the Gioia experience. The driver’s head is designed for full fitting by GIOIA professionals, offering a seamless remote fitting process. Golfers simply provide their details online, and proprietary software calculates the optimal driver configuration. Each club is then tailored in the workshop and delivered directly to the customer, ensuring a personalized fit that translates to better performance and enjoyment.

Years of research underpin the Gioia No 1. The design team, led by Matteo Blason and supported by a multidisciplinary group, conducted extensive testing and interviews with female golfers to identify the shortcomings of conventional drivers. Their findings revealed that many existing clubs were too long, heavy, or ill-suited in loft, prompting a comprehensive reimagining of the driver for this demographic. Overcoming strict design standards and technical constraints, the team succeeded in creating a club that not only meets regulatory requirements but also addresses the nuanced needs of its users.

Gioia No 1’s recognition with the Bronze A' Design Award in 2025 underscores its significance in the sporting goods sector. By merging best practices in art, science, and technology, this driver exemplifies how thoughtful design can enhance quality of life and make the game of golf more accessible and enjoyable for all.

For those seeking a golf driver that truly understands and adapts to their game, Gioia No 1 by Do It Solutions offers a compelling blend of innovation, customization, and elegance.