Innovation Competition: A Visual Identity for the Future

Blending technology, creativity, and engagement in event branding

The Innovation Competition, orchestrated by Eda Elmaci, stands as a testament to the power of visual storytelling in contemporary event branding. Drawing inspiration from the story of Isaac Newton and the apple—an enduring symbol of unexpected discovery—the design fuses this classic motif with circuit imagery. This combination forms a logo that not only captures the essence of innovation but also bridges the gap between tradition and technology, setting the tone for the entire competition.

What distinguishes this project is its comprehensive approach to both digital and print media. The event featured dynamic stage videos, animated backgrounds, and a pioneering NFT exhibition that showcased winning projects. Social media visuals, web banners, and LED screen content enhanced the event’s digital presence, while meticulously crafted printed materials—such as posters, invitations, and award certificates—ensured a cohesive and engaging experience for attendees. This multilayered strategy created a unified visual language, reinforcing the competition’s innovative spirit at every touchpoint.

The realization of this design hinged on advanced production technologies. Industry-standard software, including Adobe Photoshop, Illustrator, and After Effects, was employed to create high-impact visual content and interactive elements. For print, premium materials and high-quality printing techniques were selected to guarantee clarity and vibrancy. Motion graphics and video content were optimized for LED screens and digital platforms, ensuring seamless integration across all media channels.

Technical specifications were carefully tailored to each medium. Digital assets, such as social media graphics and web banners, were optimized for online engagement, while motion graphics and videos were produced in high resolution for maximum impact. Print materials utilized glossy, premium paper to enhance visual appeal, and all designs maintained consistent quality and clarity across platforms. The NFT exhibition, a highlight of the event, leveraged digital files to present innovative projects in a dynamic and interactive format.

Research played a crucial role in shaping the project’s direction. By examining the intersection of innovation, design, and technology, the team explored how digital and print elements, motion graphics, and interactive features could elevate audience engagement. The integration of NFTs reflected a forward-thinking approach, aligning with current trends in digital art and event experiences. Overcoming the challenge of uniting digital and physical elements, the design achieved a seamless, interactive environment that remained true to the competition’s innovative theme.

The Innovation Competition’s visual identity, recognized with a Bronze A' Design Award in 2025, exemplifies best practices in art, design, and technology. By crafting a professional and consistent brand experience, the project not only celebrated creativity but also set a new standard for event branding in the digital age.