1045 Coffee Beans: Elevating Calgary’s Coffee Culture

Packaging design celebrates local spirit with bold identity and craftsmanship

The visual identity of 1045 Coffee Beans draws inspiration from the warmth and richness of a perfectly brewed cup. Natalya Bilousova employs an earthy color palette, reflecting the deep hues of coffee and emphasizing authenticity and craftsmanship. Each coffee origin is represented by two shades: a darker tone for espresso’s intensity and a lighter hue for the smoothness of filter methods. This thoughtful approach not only creates a cohesive and elegant look but also enhances the product’s shelf presence while celebrating the unique character of each coffee variety.

What sets 1045 Coffee apart is its homage to Calgary’s elevation—1045 meters above sea level—infused into the brand’s identity. The diamond-shaped logo, featuring bold “1045” numerals, evokes the essence of mountains without relying on conventional imagery. Perspective lines within the design suggest both mountain shadows and coffee fields, capturing the city’s high-altitude spirit and the origins of the beans in a distinctive manner. This innovative visual language ensures a memorable and original brand presence.

The packaging utilizes classic black coffee bags, chosen for their timeless appeal and ability to preserve freshness. Each blend is distinguished by a high-quality sticker label, allowing for efficient production and easy application. The combination of durable materials and meticulously crafted labels ensures practicality while maintaining a premium look and feel. This design strategy balances rugged natural elements with contemporary aesthetics, reflecting a commitment to quality and sustainability.

Market research played a pivotal role in shaping the 1045 Coffee brand. Analysis of consumer preferences and competitor trends guided the development of a packaging solution that resonates with both devoted coffee enthusiasts and a new generation of drinkers. The result is a product that communicates its uniqueness clearly, fosters easy recognition, and strengthens its local identity through visual storytelling.

Overcoming the challenge of representing Calgary’s elevation without resorting to clichés, the design team crafted a visual narrative that stands out in a crowded market. The packaging’s diamond-shaped logo and perspective lines offer a fresh interpretation of the city’s landscape, while the color palette and premium materials reinforce the brand’s dedication to excellence. This innovative approach earned 1045 Coffee Beans the Bronze A' Packaging Design Award in 2025, recognizing its creative ingenuity and contribution to quality of life improvements.

1045 Coffee Beans exemplifies how thoughtful design can elevate a local product, merging tradition and innovation to celebrate place, craft, and community. The packaging not only protects and presents the coffee but also tells a compelling story—one that invites consumers to savor the spirit of Calgary in every cup.