Zun Fu Sales Center Blends Tradition with Modern Elegance

Zhijiang Shan reimagines ceremonial architecture for contemporary lifestyles in Luoyang

Located in the historic city of Luoyang, the Zun Fu Sales Center stands as a testament to the enduring influence of Chinese ritual and poetic tradition. Zhijiang Shan’s design references the layered processions and symbolic gateways found in ancient architecture, translating these elements into a contemporary context. The result is a space that not only serves its commercial purpose but also invites visitors to experience a narrative journey rooted in cultural continuity.

The spatial sequence is meticulously organized, guiding visitors through zones of reception, negotiation, and contemplation. A central water feature anchors the lobby, while suspended sculptures and sculptural lighting animate the ceiling, creating a dynamic interplay of light and shadow. Materials such as stone, bamboo, brushed brass, and dark wood are thoughtfully combined, offering a tactile richness that echoes both heritage and innovation. Lighting transitions, including concealed LED strips and a flowing crystal chandelier, further enhance the ceremonial atmosphere.

Modern construction techniques play a crucial role in realizing the design’s vision. CNC engraving, modular dry-hang systems, and hybrid material detailing allow for precise execution and expressive detailing. The use of natural stone, brushed metal, rattan, wood veneer, and leather is complemented by advanced lighting systems, merging traditional textures with contemporary fabrication. The structure’s steel frames and in-situ concrete walls ensure durability, while dry-hung stone and aluminum cladding provide a refined finish.

Zhijiang Shan’s approach is deeply informed by research into cultural symbols, spatial rhythm, and user behavior. Studies of ceremonial flow, user interviews, and spatial modeling informed the layout and material choices, ensuring that each transition within the space reinforces the intended narrative. The design’s linear path, organized around zones of arrival, negotiation, and reflection, creates a ritualistic rhythm that enhances the visitor experience.

The project’s success is underscored by its recognition with the Silver A' Design Award in 2025, celebrating its technical excellence and artistic innovation. Zun Fu Sales Center exemplifies how contemporary design can honor tradition, offering a space where cultural identity and modern lifestyle converge in harmony.

Zhijiang Shan’s Zun Fu Sales Center invites visitors to engage with a thoughtfully layered environment, where every detail—from materials to lighting—reflects a commitment to both heritage and forward-thinking design. This project sets a new standard for immersive commercial interiors, demonstrating that tradition and innovation can coexist beautifully in the modern world.