Geneus DNA and Gatta: Where Science Meets Lifestyle

Award-winning retail concept blends genetic testing with café culture

Geneus DNA and GATTA Café, designed by After Design Living and Space Co.,Ltd., stands as a pioneering example of multifunctional retail. Drawing inspiration from the futuristic themes of the film Gattaca and the transformative potential of personalized health, the concept addresses the challenge of making DNA testing less intimidating. By integrating a familiar café environment, the design transforms scientific exploration into an engaging lifestyle experience, encouraging visitors to interact with both innovation and comfort.

The interior’s unique character lies in its seamless fusion of two distinct functions: a personalized genetic testing center and a lifestyle-driven coffee shop. The name "GATTA" references the four DNA bases—A, C, G, T—symbolizing the brand’s commitment to precision and individuality. Minimalist lines, clean details, and a futuristic color palette reflect the ethos of both brands, while the adaptable layout ensures the space remains dynamic and welcoming.

Material choices such as stainless steel and transparent polycarbonate, along with curved architectural forms, create a sleek, modern atmosphere. LED strip lighting enhances the futuristic ambiance, and the open-plan layout maximizes both functionality and visual appeal. The aroma of expertly brewed coffee permeates the space, reinforcing the connection between science and daily life. Every design element is carefully curated to immerse visitors in an environment that feels innovative yet accessible.

Occupying a prime 60-square-meter location in Seacon Square Mall, Bangkok, the store benefits from high visibility and foot traffic. The project was completed in just one month, overcoming challenges such as strict mall regulations, budget constraints, and the need to balance bold branding with approachability. The design team, led by Mr. Vacharapon Saetung and Ms. Jittsuphang Virachditchaphong, relied on user research and customer journey mapping to ensure the space addressed barriers like intimidation and unfamiliarity, ultimately redefining how society engages with personalized healthcare.

This innovative approach has not gone unnoticed. Geneus DNA and GATTA Café received the Silver A' Design Award in 2025, a testament to its outstanding creativity, technical excellence, and ability to inspire wonder. The project demonstrates how thoughtful design can bridge the gap between advanced technology and everyday lifestyle, setting a new standard for retail environments that foster both discovery and comfort.

Geneus DNA and GATTA Café exemplifies how design can transform perceptions, making cutting-edge science approachable and even enjoyable. As personalized health becomes increasingly relevant, this concept offers a blueprint for integrating innovation seamlessly into daily life, inviting visitors to explore, connect, and return.