Florian Seidl's Lavazza Desea: A New Era in Coffee Machines

Winner of the Platinum A' Home Appliances Design Award in 2020

The Lavazza Desea was designed as a natural extension of the Lavazza A MODO MIO product line. The design was inspired by a variety of products, including vases and automotive interior controls, resulting in a machine that lowers the perceived height of the product through its main shell's shoulder profile.

What sets this coffee machine apart is its friendly design that offers the complete package of Italian coffee culture. From espresso to authentic cappuccino or latte, the touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions, and necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details, and special attention to colors, materials, and finish.

The Lavazza Desea was realized through injection molding (ABS/SAN), glass, steel grid, and a painted main shell. It measures 145mm / 380mm / 280mm and weighs 4.5 kg. The machine is operated through a patented milk foaming technology and an intuitive touch interface with acoustic feedback, ensuring quiet operation.

The design project, which took place in Turin, Italy, involved conceptual and formal research, 3D modeling, mock-ups, and prototyping. A significant challenge was developing a shared common platform for two machines (Idola and Deséa) simultaneously.

The Lavazza Desea coffee machine truly embodies the essence of Italian coffee culture and innovative design. Its award-winning design is a testament to its exceptional quality and contribution to societal wellbeing. It not only advances the boundaries of art, science, design, and technology but also makes the world a better place by enhancing the coffee experience at home.