Keitaro Sugihara's Innovative Pop-Up Picture Book Wins Prestigious Award

Unique Design and Interactive Features Earn Golden A' Design Award

The inspiration for the book came from a simple experiment with paper. Sugihara noticed that a pop-up moved as he opened and closed the folded paper, reminding him of an animal eating. This sparked the idea for a picture book that would bring this motion to life.

What sets Sugihara's book apart from others is its unique 3D pop-up design. Each animal is depicted with a single page cut out, creating a simple yet effective design that brings each animal to life as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.

The book was designed with durability in mind, particularly for a younger audience. Each pop-up is made from a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. This design not only adds to the book's interactive nature, but also makes it easy to repair if a page happens to tear.

Sugihara's design process involved hand collaging each illustration with various materials and papers to create his own textures and colors. The book measures 180 mm x 195 mm x 25 mm and was published in May 2020 by TOKYO SHOTEN Ltd.

The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. Sugihara's book certainly fits this description, with its unique design and interactive features that bring joy to its young readers.

In conclusion, Keitaro Sugihara's innovative pop-up picture book, "Who's That Eating", is a testament to his creativity and design prowess. It's a unique and engaging piece of work that has rightfully earned its place among the winners of the prestigious Golden A' Design Award.