Unveiling Tanggou Yingchun: A Packaging Triumph

Award-Winning Design Merges Functionality and Aesthetic Appeal

Mei Li's design approach was influenced by the phrase, "Old trees and new flowers are strong in spring, inheritance and creation of wine are more fragrant." This philosophy, coupled with Tanggou's unique ecological environment and winemaking conditions, is reflected in the product's packaging. The outer packaging, made from environmentally friendly paper materials, is a nod to sustainability and responsible design.

What sets Tanggou Yingchun apart is its unique box-shaped structure and creative opening method. The design presents the inner packaging in an engaging way, with the return of spring swallows symbolizing the arrival of spring. The white outer box, representing the past winter, gives way to the spring green of the inner box, signifying renewal and revival.

This design is not just about aesthetics; it also serves a practical purpose. The packaging effectively protects the product while promoting the brand. The design's unique properties and innovative opening method make it stand out in the market, offering consumers a unique unboxing experience.

Mei Li's Tanggou Yingchun design has been recognized with a Silver A' Packaging Design Award in 2021. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. Admired for their strong technical characteristics and splendid artistic skill, these designs introduce positive feelings, amazement, and wonder.

In conclusion, Mei Li's Tanggou Yingchun packaging design is a perfect blend of form and function. It not only protects and promotes the product but also tells a story of heritage, nature, and renewal. This design serves as a reminder that packaging can be more than just a container; it can be a canvas for creativity and a medium for storytelling.