Deng Long Ji: Redefining Wine Packaging with Chinese Culture

A New Oriental Aesthetic Journey

Wine has long been associated with the West, but the designers behind Deng Long Ji sought to reshape this perception by infusing it with Chinese fashion and aesthetics. The lantern, with its auspicious meaning and festive shape, became the perfect symbol to express the beauty of Chinese culture in a contemporary way.

The design team boldly adopted new Chinese elements, giving Deng Long Ji a unique oriental charm and novelty. From the bottle shape to the gift box, every aspect of the design is guided by brand culture. The bottle shape, inspired by lanterns, not only deconstructs rationally but also provides a visually pleasing experience. The bottle cap is adorned with exquisite Chinese window flower patterns, adding rhythm and specificity to the overall design.

The designers utilized decorating firing acrylic for the box and decorating firing glass for the bottle, ensuring both durability and aesthetic appeal. The specifications of the box are 109.02mm in width, 109.02mm in depth, and 280.5mm in height, while the bottle measures 87.4mm in width, 87.4mm in depth, and 247.1mm in height.

Deng Long Ji represents a fusion of tradition and innovation, breaking consumers' inherent perception of wine as an imported, elegant, and dignified product. By leveraging the auspicious culture of Chinese lanterns, the design team has created a wine that embodies new oriental aesthetics, captivating consumers and establishing a cultural ecosystem of wine with national charm.

This groundbreaking design has not gone unnoticed. Deng Long Ji was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award recognizes designs that exhibit outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.

With Deng Long Ji, Wen Liu, Qiumin Chen, and Weijie Kang have redefined wine packaging, showcasing the beauty of Chinese culture and creating a new era of wine that seamlessly blends tradition and innovation.