Honmido Sand: A Contemporary Fusion of Japanese and Western Sweets

A Package Design that Celebrates Tradition and Innovation

Designed by Yoshiro None, the Honmido Sand packaging is a true testament to the fusion of cultures and aesthetics. Inspired by Japanese family crests and Western ornamentation, the design captures the essence of both worlds. The standout feature of the package is the leaf element, which was derived from the brand's ivy logo, symbolizing natural nourishment.

This contemporary package design pays homage to the Japanese tradition of wrapping sweets in leaves. It adds a touch of elegance and sophistication to the kinako and matcha flavored confectionery, which features meringue sandwiched between langue de chat cookies. The combination of flavors and textures creates a delightful sensory experience for the consumers.

What sets Honmido Sand apart from other confectionery brands is its ability to seamlessly blend tradition with innovation. The package design not only showcases the brand's commitment to preserving Japanese culinary heritage but also its willingness to embrace modern sensibilities. The result is a unique and visually striking package that appeals to both traditionalists and contemporary consumers.

The Honmido Sand package design has received recognition for its outstanding creativity and ingenuity. In 2022, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award is bestowed upon designs that demonstrate exceptional technical and creative skills while contributing to quality of life improvements. The Honmido Sand package design truly embodies these qualities, making it a deserving recipient of this esteemed accolade.

With its fusion of Japanese and Western influences, the Honmido Sand package design is a true work of art. It not only showcases the brand's commitment to excellence but also celebrates the rich cultural heritage of Japan. Whether enjoyed as a personal indulgence or shared as a gift, Honmido Sand offers a delightful experience that combines tradition, innovation, and natural nourishment.