With their latest design, the Chow Tai Fook Jewellery Creative Centre introduces Re:Form, a set of three intricately-designed beads and a finely crafted chain that allows for endless possibilities in personalizing one's jewelry. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain, creating a multitude of personalized looks according to one's liking. Whether it's a necklace, bracelet, or any other design that comes to mind, Re:Form invites and empowers its users to become active co-creators.
What sets Re:Form apart is its ability to transcend time and space. No longer do you need to own ten different jewelry pieces for ten different occasions. By breathing new life into the wearing experience, the infinite designs yielded by Re:Form advocate a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face, adding a touch of whimsy to brighten up your day. After all, creativity knows no boundaries.
Re:Form is extremely user-friendly. Simply put the bead on the chain and slide it along to the desired position. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch chain yields more than 120 possible combinations, while an 18-inch chain offers at least 90 combinations. With the same amount of time required to put on a regular piece of jewelry, one can create so much more at their fingertips with Re:Form.
Innovation lies at the core of Re:Form. At the product level, it sheds light on an often-overlooked device used in commercial jewelry by transforming it into a facilitator and medium of personal expression. At the user-experience level, the wearer is no longer passive but takes on an active role in designing their own jewelry. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewelry sector, underlining the importance of the wearer's role in something as intimate as the jewelry they wear.
Re:Form aims to redefine the "slider bead," a component often used to make adjustable bracelets or lariat necklaces. By transforming this common device used in commercial jewelry into one that facilitates the expression of personal styles, designers respond to the needs of a wide range of people, inviting them to become co-creators of their own jewelry. Re:Form is created to expand the possibility of yielding nearly an infinite number of designs with the fewest essentials while inducing a sense of playfulness into the wearing experience. It is designed for people who aspire to change.
This innovative design by Chow Tai Fook Jewellery Creative Centre has been recognized for its excellence. Re:Form was awarded the Bronze A' Design Award in the Jewelry, Eyewear, and Watch Design category in 2023. This prestigious award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Re:Form exhibits strong technical and creative skills, contributing to quality of life improvements and making the world a better place.
Project Designers: Chow Tai Fook Jewellery
Image Credits: Chow Tai Fook Jewellery Creative Centre
Project Team Members: Chow Tai Fook Jewellery Creative Centre
Project Name: Re Form
Project Client: Chow Tai Fook Jewellery