The Dream Dance Ice Ribbon design is centered around the concept of a blind box, which contains four bottles representing the sports of Speed Skating, Figure Skating, Curling, and Ice Hockey. Each bottle is a work of art in itself, with a luminous body and a base shaped like the "Ice Ribbon" of the National Speed Skating Oval. The infinity symbol (∞) is also incorporated into the design, symbolizing the limitless possibilities and future of these sports.
What sets the Dream Dance Ice Ribbon design apart is its focus on the integration of design, technology, and craftsmanship. The cover of each bottle features four different modeling techniques engraved inside a crystal head, creating a three-dimensional effect that showcases the artistic characteristics of the four sports. The box itself is a combination of bronzing, embossing, and snowflake printing, creating a floating ribbon effect that adds to the overall charm of the design.
The Dream Dance Ice Ribbon design specifications are as follows: the bottle measures 103mm x 103mm x 310mm, while the box measures 154mm x 118mm x 345mm. These dimensions ensure that the design is both visually striking and practical for storage and transportation.
Liandong Zhang, Huashuang Liu, and Zhaoxin Zhu, along with their team members Jingzhang Xiao, Ru Li, and Aizong Lin, have successfully brought the Dream Dance Ice Ribbon design to life. Their dedication and persistence in tackling creative and technical challenges have resulted in a design that truly reflects the spirit of the Winter Olympics and the brand behind it.
The Dream Dance Ice Ribbon design is not only visually captivating but also interactive. The use of blind boxes in the field of alcoholic beverage packaging is a pioneering move by the brand, Dream of the Blue, to engage with a younger audience and embrace multi-cultural initiatives. It is a testament to the brand's commitment to innovation and its alignment with the spirit of the Ice Ribbon.
The Dream Dance Ice Ribbon design project took place from April 2021 to April 2022 in Nanjing, Jiangsu. The collaboration between Dream of the Blue and the Ice Ribbon aimed to create a customized product for the Winter Olympics and establish a strong brand communication. Through extensive research and continuous refinement, the design team ensured that the packaging, quality, and branding of the product resonated with consumers and reflected the dynamic and enterprising style of Dream of the Blue.
The Dream Dance Ice Ribbon design has received recognition for its excellence and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2023. This prestigious award acknowledges designs that demonstrate outstanding creativity, technical skills, and contributions to improving the quality of life. The Dream Dance Ice Ribbon design truly embodies these qualities and stands as a testament to the talent and vision of Liandong Zhang, Huashuang Liu, Zhaoxin Zhu, and their team.
Project Designers: Wen Liu
Image Credits: Wen Liu
Project Team Members: Creative Director：Liandong Zhang； Creative Director：Huashuang Liu； Creative Director：Zhaoxin Zhu； Designer：Jingzhang Xiao； Designer：Ru Li； Designer：Aizong Lin
Project Name: Dream Dance Ice Ribbon
Project Client: Wen Liu