Endless Scenery stands out from other designs with its innovative approach to showcasing the beauty of West Lake. By utilizing AI painting, an emerging creation method, the design team brings the Sinicized depiction of the Ten scenes of West Lake to life. The combination of advanced AI painting methods and classical Chinese watercolor painting styles results in a captivating representation of the endless scenery found in West Lake, China.
The realization of this design involved the use of ERNIE-ViLG as the core AI painting tool, which was further modified and improved by the creators using Photoshop. The final product boasts a length and width of 3600px, ensuring a high-quality visual experience for viewers.
Endless Scenery finds its place in various mediums, including stamps, publications, print advertisements, posters, billboards, and product packaging. Its versatility allows it to seamlessly integrate into different forms of visual communication, captivating audiences across various platforms.
Developed in Hangzhou in January 2023, the design project required extensive research to effectively present the beauty of West Lake. By combining the current popular AI painting technology with the Chinese watercolor style, the design team aimed to showcase the essence of the Ten scenes of West Lake. Through online data and desktop research, they successfully harnessed modern technology to assist in art creation, ultimately spreading Chinese culture and reflecting the vitality of AI painting.
Overcoming creative, technical, and research challenges, the design team ensured that Endless Scenery not only possessed visual beauty but also conveyed a profound artistic conception. The use of AI painting as a design aid allowed them to create works that were both visually stunning and conceptually rich, presenting a more satisfying final result.
Endless Scenery beautifully captures the unique charm of the Ten scenes of West Lake through the expressive medium of watercolor painting. With its vibrant colors and freehand brushstrokes, the design evokes the enchanting allure of West Lake, immersing viewers in its captivating beauty. The integration of AI painting adds a layer of depth and complexity to the design, making it a truly remarkable piece of graphic art.
This exceptional design, created by Leijing Zhou, Aoyi Shen, and Aiwen Mai, has been recognized for its outstanding creativity and ingenuity. It was awarded the Bronze A' Design Award in the Generative, Algorithmic, Parametric, and AI-Assisted Design category in 2023. This accolade celebrates designs that exhibit strong technical and creative skills, contributing to improvements in quality of life and making the world a better place.
Project Designers: Zhou Leijing
Image Credits: Aoyi Shen Aiwen Mai
Project Team Members: Leijing Zhou Aoyi Shen Aiwen Mai
Project Name: Endless Scenery
Project Client: Zhou Leijing