The M704GR walking shoes stand out with their unique heel design, reminiscent of a shoe horn, allowing for a seamless slip-on experience. This clever feature is integrated into the shoe's overall sleek and modern aesthetic, which is complemented by a tasteful color palette of white, grey, and a pop of bright yellow. The design team, led by Xiao Nan, has ensured that these shoes are not only a visual treat but also cater to the practical needs of the wearer.
What sets the M704GR apart is the ease with which one can put them on and adjust them. The side knob is a novel addition, enabling quick lace adjustments for a custom fit. The shoes also boast a wide last for ample room, robust support for stability, and a non-slip outsole for safety, all combining to provide unmatched comfort and security for the feet.
The manufacturing process involves an advanced Jacquard technique to weave the upper from highly elastic yarns, enhancing the tactile experience and breathability. This innovation is complemented by the antibacterial fabric that inhibits odor-causing bacteria, ensuring the shoes remain hygienic and fresh throughout the day.
Technical specifications reveal the shoes' dimensions as 330 mm x 200 mm x 160 mm, with a lightweight feel at just 0.35kg. The design team has meticulously crafted every aspect of the M704GR to ensure that the shoes are not only functional but also meet the highest standards of quality and design.
From the initial concept in January 2023 to its market introduction in December 2023, the M704GR project was a journey of overcoming creative and technical challenges. The design team focused on eliminating the inconvenience of traditional shoe-wearing by introducing the shoe horn-inspired heel and a side knob for lace adjustment, resulting in a product that caters to the fast-paced lifestyle of modern urbanites.
The M704GR walking shoes have been recognized with the prestigious Silver A' Footwear, Shoes and Boots Design Award in 2024, a testament to Shanghai Wuquan's commitment to excellence. This accolade is reserved for designs that demonstrate a high level of creativity, innovation, and professional execution, marking the M704GR as a leader in its category and a trendsetter in the world of footwear design.
Project Designers: Shanghai Wuquan Sporting Goods Co., Ltd.
Image Credits: Shanghai Wuquan Sporting Goods Co., Ltd.
Project Team Members: Xiao Nan
Project Name: Wuhuan M704rg
Project Client: Shanghai Wuquan Sporting Goods Co., Ltd.