Sinten: A Fresh Take on Coffee Packaging

Louis Yiu's Design Brews Up Innovation and Simplicity

At the heart of Sinten's new coffee packaging is a graphic illustration that captures the golden proportion of coffee brewing—a meticulous blend of bean quality, roasting technique, and brewing craft. This visual harmony is not just a nod to the brand's philosophy but also a distinctive feature that sets Sinten apart in Taiwan's competitive coffee scene. The choice of a bold orange hue is a deliberate one, chosen for its association with vitality and the sunny disposition of Kaohsiung, the brand's hometown.

The design's strength lies in its simplicity. By employing a single color printing technique on moisture-proof zipper bags and paper, the packaging achieves a clean and modern look. The various sizes, ranging from compact 90mm x 165mm to a more substantial 135mm x 265mm, cater to different consumer needs while maintaining a consistent brand image. The minimal layout style, coupled with the striking color scheme, not only enhances brand recognition but also boldly differentiates Sinten in the local market.

Functionality is not sacrificed for form. The packaging features a variety of coffee devices in its key visuals, such as a coffee cup on the Drip Coffee packaging, each adorned with a pattern of stripes to maintain visual consistency across the series. This thoughtful design ensures that the product is not only aesthetically pleasing but also communicates its use intuitively to the consumer.

The project, which spanned two months and was designed in Taipei, was not without its challenges. The primary obstacle was capturing consumer attention amidst a sea of coffee brands. The solution was a minimalist design that leverages an eye-catching orange tone, a color seldom used in coffee branding, to draw the eye and pique interest. This approach aligns with the brand's goal to project not just a product but a lifestyle and attitude.

Yiu's design philosophy for Sinten's packaging is deeply rooted in the laws of nature, with the perfect proportions of premium coffee presented through lines and patterns. This design strategy has not only succeeded in integrating the brand's message into its visual identity but has also earned the recognition of the prestigious A' Design Award, where it clinched the Iron category in 2024 for its practicality, innovation, and industry relevance.

With intellectual property rights secured, Sinten Coffee Roastery's new packaging design by Louis Yiu is poised to redefine the coffee experience, offering consumers not just a product but an emblem of quality living. As the Iron A' Design Award attests, Sinten's packaging is more than just a container; it's a statement of excellence and a testament to the power of thoughtful design.