Equia Keto Line: A Symphony of Tradition and Modernity

Revolutionizing Keto Packaging with Artistic Flair

Joumana Maalouf's latest creation, the Equia Keto Line, is a testament to the harmonious marriage of historical elegance and modern design. The packaging identity for this range of keto-friendly products – Almond Flour, Coconut Flour, and natural sweeteners – is a visual celebration that resonates with both nostalgic and forward-thinking consumers. With a color palette that draws from the serenity of nature, the design aims to evoke a sense of balance and well-being, connecting users to the outdoors through its earthy greens, tranquil blues, and warm golden hues.

What sets the Equia Keto Line apart is its innovative approach to combining traditional sketches with modern abstract patterns. This design strategy not only distinguishes the brand in the market but also forges a deeper connection with the audience. The use of spot UV detailing on the packaging adds a tactile dimension that enhances the consumer experience, while the healthy and natural color palette pays homage to the almond flowers, bringing a slice of nature into the everyday.

The production of the Equia Keto Line packaging utilizes advanced technology to ensure both aesthetics and functionality. The pouch bags feature an easy-to-use open zipper and tier notches, facilitating convenience for the consumer. Special printing effects on a matte background, complemented by spot UV details, create a sophisticated and user-friendly product that stands out on the shelves.

Technical specifications are meticulously considered in the design of the Equia Keto Line. The packaging is crafted from PET Transparent and PE Transparent materials, combining matte and shiny textures. The absence of vacuum and nitrogen flushing properties ensures the product's integrity, while the design's resealable feature maintains freshness and quality.

The design process for the Equia Keto Line was not without its challenges. The team, led by Joumana Maalouf and including Art Director Balsam Abou Chara and Videographer Mariam Tout, overcame significant obstacles. They successfully integrated multiple languages into the design while maintaining a modern aesthetic and managed to present a wealth of information in a layout that is both simple and elegant. The result is a packaging design that is not only visually appealing but also rich in detail and functionality.

The Equia Keto Line is more than just a packaging design; it's an artistic statement that celebrates the fusion of tradition and innovation. With its sophisticated packaging adorned with almond blossoms and sleek patterns, the line stands as a proud recipient of the Bronze A' Packaging Design Award in 2024. This accolade is a testament to the design's ability to enhance the user experience through its thoughtful combination of art, science, design, and technology.