Following the successful launch of the Honeycomb, Native Union's first wireless speaker, the brand embarked on a journey to explore new concepts in the audio world. The result of this exploration is the SWITCH, a 3-in-1 portable device that serves as a Bluetooth® speaker, conference call unit, and mobile powerbank. This latest development is a testament to the brand's commitment to innovation and design excellence.
What sets the SWITCH apart from other devices in the market is its unique design and functionality. It can be used in either a vertical or horizontal position, and features an intuitive volume wheel that channels the retro-but-modern feel Native Union is known for. With 14 hours of audio playback time and crystal clear sound, the SWITCH is perfect for anyone who uses a mobile device for conference calls, music, and movies. Its powerful 1800mAh battery also allows it to function as a power bank for USB-enabled mobile devices.
The SWITCH is manufactured in a modern ISO workshop using the latest SMT, Plastic injection, and finishing techniques. Each unit is assembled by hand and undergoes rigorous testing and inspection to meet high standards of durability and reliability. The audio quality of each unit is measured in an anechoic chamber with a spectrum analyzer, ensuring consistent sound quality across all units.
The design process of the SWITCH was not without its challenges. The aim was to hide all the technology within a minimal and geometric shape, making the product more accessible and attractive. This approach required breaking the barrier between technology and style, a key part of Native Union's design ethos.
The SWITCH was launched in 2013 and has since received numerous accolades for its innovative design. It was awarded the Golden A' Digital and Electronic Device Design Award, a prestigious recognition granted to outstanding creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.
Project Designers: Native Union Design Lab
Image Credits: Native Union Design Lab
Project Team Members: Native Union Design Lab
Project Name: SWITCH
Project Client: Native Union Design Lab