Akeladin: Revolutionizing Advertising with ScreenSync Technology

Introducing Car4Cash to Thailand's Generation Y

Krungsri Auto, one of Thailand's leading automobile leasing companies, has launched an innovative advertising film called Akeladin, designed to introduce their financial product, Car4Cash, to urban workers, specifically targeting Thailand's Generation Y. With the aim of engaging this tech-savvy demographic, the film incorporates cutting-edge technology and a unique interactive experience.

Car4Cash, which has been successfully catering to car owners in upcountry Thailand since 2003, offers the opportunity to refinance cars and turn them into cash. However, in order to expand their customer base to urban workers, Krungsri Auto recognized the need to create a campaign that resonates with Generation Y.

The advertising film, Akeladin, is not just a typical commercial. It is a multi-screen experience that utilizes the innovative 'ScreenSync' technology, developed by Y&R Thailand. Viewers can unlock hidden secrets and additional content by scanning the QR code displayed at www.akeladin.com on their desktop with their smartphone or tablet. This synchronizes their mobile device with the film, turning it into a remote control. As they watch the film, viewers can interact with their mobile device to discover all the secrets and even share them on social media, creating a viral sensation.

By incorporating 'ScreenSync' technology, Akeladin taps into the behaviors and preferences of Generation Y. This tech-savvy demographic, born with computers and the internet, spends a significant amount of time online and relies heavily on smartphones and other mobile devices in their daily lives. Akeladin's unique approach not only captures their attention but also provides an engaging and interactive experience that aligns with their digital lifestyles.

The success of Akeladin lies in its ability to seamlessly integrate technology, storytelling, and advertising. By utilizing AJAX, HTML 5, and QR code technology, Y&R Thailand and Krungsri Auto have created a one-of-a-kind advertising experience that sets a new standard for the industry.

Akeladin has received widespread recognition for its innovation and creativity. In 2014, it was awarded the prestigious Silver A' Design Award in the Advertising, Marketing, and Communication Design category. This award recognizes designs that demonstrate outstanding expertise, innovation, and artistic skill, leaving a lasting impression on viewers.

With Akeladin, Krungsri Auto and Y&R Thailand have revolutionized the advertising landscape, introducing a new way for brands to engage with their target audience. By combining technology, storytelling, and interactivity, they have created a memorable and immersive experience that captivates Generation Y and sets a new benchmark for advertising campaigns.