Territoria Festival: A Unique Perspective on Contemporary Art

Bringing Art from a Different Perspective

The 8th Festival of Contemporary Art, Territoria, presents a diverse program of experimental performance pieces and adjacent genres. This annual event aims to provide a new vision and a different perspective on contemporary art. The festival's identity, designed by Oxana Paley, reflects this goal and resonates with the expectations of its target audience.

The inspiration for the design came from the idea of interpreting contemporary art as a fresh perspective on the world. This concept gave birth to the festival's slogan, "Art from a Different Perspective," and its graphic realization. The graphic language used in the festival's branding aligns with its goals and captures the attention of art enthusiasts.

The design elements, including posters, booklets, flyers, and invitations, were meticulously crafted using offset printing on high-quality paper. The posters, available in A1 and A2 sizes, serve as eye-catching visuals that draw people into the festival's world of contemporary art.

One of the strengths of the Territoria Festival's design is its ability to adapt to new themes and maintain a cohesive organizational structure. This flexibility allows the festival to stay relevant and captivating year after year.

The design team, led by Oxana Paley and supported by tutor Leonid Slavin, conducted extensive research in both sociological and art fields. The target audience for this project consists of young people who are interested in contemporary art, particularly contemporary theater. The design team aimed to create an identity that would generate interest and excitement among this audience, providing them with new and unique artistic experiences.

The Territoria Festival faced various creative, technical, and research challenges. The primary challenge was to develop an identity that would effectively brand the festival and engage its target audience. Additionally, the design team had to create an organizational structure that could easily adapt to new themes, ensuring the festival's continued success.

The Territoria Festival's design, awarded Bronze in the A' Graphics, Illustration, and Visual Communication Design category in 2014, exemplifies outstanding creativity and resourcefulness. This prestigious accolade recognizes designs that incorporate best practices in art, science, design, and technology, contributing to improvements in quality of life.

The Territoria Festival, with its innovative approach to contemporary art, continues to captivate audiences and provide a platform for artists to showcase their unique perspectives. By pushing boundaries and challenging traditional norms, this festival truly embodies the spirit of creativity and innovation.