Venus 10" tablet PC

Designing Elegance and Functionality

The Venus 10" tablet PC, designed by the Vestel ID Team, combines sleek design with innovative features to provide an ergonomic user experience.

The Venus 10" tablet PC draws inspiration from the concept of Venus, embodying femininity, passion, and elegance. These keywords shape the design language of the Venus tablet PC series, creating a unique and captivating aesthetic.

What sets the Venus 10" tablet PC apart from others is its commitment to making life easier. As a company with years of experience in consumer electronics and a strong international reputation, Vestel understands the importance of simplicity in design. The tablet PC's design philosophy focuses on removing complexity and presenting information in a way that is easy for users to understand.

This pursuit of simplicity required a collaborative effort between designers and engineers, resulting in a harmonious integration of hardware and sleek design. The tablet PC's dimensions and soft-touch material coating on the bottom cover ensure a comfortable grip, making it a pleasure to hold.

In line with its philosophy of simplicity, the Venus 10" tablet PC is available in three base colors: white, black, and silver. This limited color palette enhances the product's clean and elegant aesthetic.

Technical specifications of the Venus 10" tablet PC include a compact size of 187x107.4x9mm, a 7" touch screen display, a 2MP camera, and various connectivity features such as Wi-Fi, 3G, GPS, HDMI, and micro USB. It runs on Google's Android ICS operating system, providing users with access to a wide range of applications.

The Venus 10" tablet PC project began in August 2013 at Vestel's R&D center in Manisa and was completed in September 2013 at Vestel's facility in Manisa. It was showcased at the IFA exhibition in September 2013, garnering attention for its innovative design and functionality.

The design of the Venus 10" tablet PC was informed by extensive research on consumer needs in the domestic market and global consumer trends. Through market research, focus groups, surveys, trend analyses, and alignment with the brand's identity, the design team identified a design language that resonates with the target audience.

One of the design team's challenges was to create a design that not only met consumer needs but also reflected the brand's ideology and identity. To achieve this, they incorporated a semiotic expression of the brand through an iconic design element. The triangle-shaped semiotic element with a metallic finishing "v" creates an interactive connection between users and the brand, setting the tablet PC apart from competitors and engaging customers with brand loyalty.

The Venus 10" tablet PC's exceptional design and functionality have been recognized with the prestigious A' Design Award. In 2014, it was awarded the Bronze A' Design Award in the Digital and Electronic Device Design category. This award celebrates designs that showcase creativity, resourcefulness, and technical excellence, contributing to improvements in quality of life and making the world a better place.


Project Details and Credits

Project Designers: Vestel ID Team
Image Credits: Vestel ID Team
Project Team Members: Altay, Elif Akbaba, Engin Altinordu, Burak Emre VESTEL ID Team
Project Name: Venus 10" tablet PC
Project Client: Vestel ID Team


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