EasyBeer: A Stylish and Functional Food-Tray for Effortless Beer Serving

Revolutionizing the Pub Experience with Dmitry Pogorelov's Innovative Design

The EasyBeer food-tray, designed by Dmitry Pogorelov, is a game-changer in the world of beer serving. Inspired by the desire to enhance the aesthetic appeal of beer supply and eliminate the risk of spills, this unique server combines functionality with a sleek design.

Traditions associated with beer should be upheld at every step of the way, from the cultivation of hops to the consumer. With the EasyBeer food-tray, the experience of serving beer is elevated to a whole new level. The design not only ensures quick and efficient service but also adds a touch of elegance to the process.

One of the standout features of the EasyBeer food-tray is its ability to serve multiple tables at once. Glasses are securely fixed on the tray, preventing any accidental spills during transportation. This innovative design allows waiters to serve one or more rows of glasses with ease, saving time and effort.

Made from solid oak without the use of glue, paint, or glaze, the EasyBeer food-tray showcases the beauty of natural wood. Its double-sided look adds to its charm, with holes cut using advanced 2D technology. The size of the holes is carefully chosen to accommodate a variety of standard glasses, ensuring a perfect fit.

The dimensions of the EasyBeer food-tray are meticulously designed with ergonomic aspects in mind. With a width of 250mm, length of 510mm, and height of 20mm, this server is optimized for comfort and ease of use.

The EasyBeer food-tray is not just a practical solution; it is a work of art. Its design reflects the rich history and cultural traditions associated with beer consumption. The use of natural materials symbolizes a connection with nature, adding a touch of authenticity to the overall experience.

Operating the EasyBeer food-tray is a breeze. The double-sided tray features two rows of holes for glasses, with four glasses in each line. When placing the tray on the table, simply lower it down and pull it towards you. The glasses effortlessly slide out of the tray, allowing you to leave one or two rows of glasses on the table in a single motion.

The EasyBeer food-tray project, led by Dmitry Pogorelov, began in January 2015 and was completed in February 2015. Extensive research was conducted to ensure that the design met the needs of pubs and bars, streamlining the serving process and saving valuable time and energy for waitstaff.

This exceptional design has been recognized with the Iron A' Design Award in 2015. This prestigious accolade is awarded to well-designed, practical, and innovative creations that meet professional and industrial requirements. The EasyBeer food-tray stands out for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive experiences for both servers and customers.

The EasyBeer food-tray is a testament to Dmitry Pogorelov's ingenuity and commitment to enhancing the lifestyle of beer enthusiasts. With its stylish design and functional features, this innovative server is set to revolutionize the pub experience.


Project Details and Credits

Project Designers: Dmitry Pogorelov
Image Credits: Dmitry Pogorelov
Project Team Members: Designers: Pogorelov Dmitry Evgenia Dranova
Project Name: EasyBeer
Project Client: Dmitry Pogorelov


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