On Target: The Innovative Football Design Revolutionizing Player Development

Enhancing Skills and Empowering Coaches

Every aspiring football player dreams of perfecting their skills and becoming the best they can be. However, not all children have access to formal coaching or the resources to improve their game. Recognizing this gap in the market, Jonathan Ashton embarked on a journey to create a football that could bridge this divide.

The On Target Football is a size 5 football that stands out from the rest due to its instructional markings. These markings are strategically placed on each of the ball's four sides, providing visual cues for different types of passes and shots. From the push pass to the lofted pass, swerve pass, and various types of shots, young players can now easily visualize where they need to strike the ball to achieve the desired outcome.

What sets the On Target Football apart is not just its innovative design, but also the extensive research and development that went into its creation. Jonathan Ashton spent months researching the football market and found that no other football offered the same level of instructional support. Most footballs on the market focus solely on aesthetics, without adding any value to players or coaches.

Collaborating closely with a medium-sized manufacturer in Asia, Jonathan Ashton overcame the technical challenges associated with producing a football of this complexity. The On Target Football is meticulously hand-stitched to ensure the highest quality and durability.

The impact of the On Target Football goes beyond individual players. Coaches now have a powerful tool to enhance their training sessions and effectively communicate the techniques and strategies involved in each pass and shot. By using the instructional markings on the ball, coaches can guide young players and help them become better players faster.

The success of the On Target Football has not gone unnoticed. It has been recognized with the prestigious Bronze A' Design Award in the Sporting Goods, Fitness, and Recreation Equipment Design category. This accolade acknowledges the innovative and ingenious nature of the design, which incorporates best practices in art, science, design, and technology to improve the quality of life for aspiring football players.

The On Target Football is not just a game-changer; it is a catalyst for empowering young players and coaches alike. With its unique instructional markings and commitment to excellence, this design is revolutionizing player development and paving the way for a new era in football training.