Impact: The Mini Dictionary of Digital Marketing

A Valuable Educational Gadget for Marketers

The dictionary stands out not only for its comprehensive collection of terms but also for its noble and refined design. With high aesthetic values, it is a product that sparks interest and desire. The functional values of the dictionary ensure intuitive use, thanks to its transparent layout and high accuracy in the composition of content. Additionally, the dictionary presents Polish and English terms side by side, facilitating bilingual understanding.

The Impact Mini Dictionary of Digital Marketing features a compact A6 format, making it a handy educational gadget. It consists of 140 pages, primarily dedicated to a dictionary of terms used in digital marketing. The bilingual nature of the dictionary allows marketers to easily navigate the terminology in both Polish and English. Furthermore, the dictionary includes up to 15 pages of expert explanations on selected terms, providing valuable insights and highlighting the company's know-how.

One of the standout features of the Impact Mini Dictionary is the inclusion of post-it notes, allowing for quick access to frequently used pages. This interactive element enhances the user experience and adds practicality to the dictionary. The small size of the dictionary, combined with its functional design, makes it a convenient companion for marketers in companies and advertising agencies.

The Impact Mini Dictionary of Digital Marketing was created through a collaborative effort by designers Izabela Jurczyk and Paweł Oswiecimski, along with the assistance of Gosia Boszulak. The project commenced in January 2018 and was completed in March 2018, with the design process taking place in Lodz and Warsaw.

The creation of the Impact Mini Dictionary presented several challenges for the design team. Systematizing the existing knowledge and presenting it in a simple and accessible manner was a significant hurdle. From a technological standpoint, the challenge was to incorporate various printing and refinement methods onto the small surface of the cover, resulting in a visually striking and unique design.

The Impact Mini Dictionary of Digital Marketing has been recognized for its excellence and creativity, receiving the Bronze A' Design Award in the Print and Published Media Design category in 2018. This prestigious award is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.