Bidjo Georgian Wine

Wines Label Design by Valerii Sumilov

It was required to create a design that would be at times more fashionable, statutory, expensive, compared to other designs of Georgian wines. The product must surprise, amaze, and excite. It should talk about the status of the person who buys it, their exceptional taste, and their good judgment of good wines. Furthermore, it should convey that the buyer can afford a wine that is more expensive than usual.

Modern print and post-printing technologies were used in this design, such as embossing, stamping, and special tactile polish. The printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and deliver pleasant visual and tactile sensations to the customer at direct contact with the product in the store.

The label has a complex construction and consists of two parts with a displaced center (asymmetry). At the same time, once applied on the bottle, the label creates a single ensemble between its parts and the reverse label. Each part of the design complements and interacts with the other label components.

The label has a complex attractive shape and consists of several different parts. This interesting, exclusive design will undoubtedly catch the eye of the consumers, make them take the bottle in their own hands, and examine the design in more detail. Thus, the consumer interacts with the product even before its purchase, which will undoubtedly boost sales.

The project started in August 2018, in Odessa, Ukraine. At the moment, Bidjo wines are present throughout Ukraine, from HoReCa to supermarkets. The Agency carried out extensive research work to prepare for the task of creating brand concepts and the subsequent refinement of the final design version. Different opinions were taken into account, and the potential attractiveness and appeal of the product were investigated when using different styles of visual design. As a result, the final choice was an option that optimally reflects the branding concept of the product and the winemaker itself.

The most difficult task in this project was to develop a new communication strategy between the brand and the consumer. The design had to reflect the premium segment of the Georgian wines on the Ukrainian market and the unique position of Bidjo wines as a selection of exclusive, high-quality wines. The label design successfully achieved this by combining traditional Georgian style with modern printing technologies.

This Design was awarded Bronze in A' Packaging Design Award in 2019. The Bronze A' Design Award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.