BuiltForImpact: A Revolutionary Website Design

Unveiling Zlatina Petrova's Award-Winning Design for Cause-Driven Companies

Zlatina Petrova's BuiltForImpact website design is a product of extensive research into leading designers, marketers, business minds, and emerging user behavior patterns. The design is inspired by the power of narrative and the effectiveness of a particular order of key points in making visitors feel understood and confident enough to enroll. This has resulted in the creation of the "BuiltForImpact system", a unique method of building websites for cause-driven companies.

The BuiltForImpact website stands out for its unique properties. It is designed for visually immersive scrolling, mimicking social media behavior patterns, rather than a traditional website structure. Described by clients as a "siren-call", it grows businesses by getting into the hearts of their visitors, compelling them to keep coming back for more.

The website is built using a combination of WordPress and a proprietary series of themes and plugins. This enables the creation of a load-balanced composition of lazy-loaded graphics and video assets across multiple screen sizes while maintaining prompt load times. The design focuses on the narrative, making it the center of attention rather than the design itself.

The design is responsive, changing dimensions for different screen sizes. It is intended to be used in the same way as users interact with major social media channels. People scroll when they're curious, and click only when sufficiently compelled to. As such, the design encourages users to scroll through a narrative, with the design bringing that story to life.

The BuiltForImpact project started in 2017, but this website design was born early 2019. The design team is distributed across the globe, with contributions coming from Bulgaria, Croatia, Canada, England, Slovakia, and the United States. The design methodology is designed to help cause-driven companies stand out, sell better, and make more impact.

In conclusion, Zlatina Petrova's BuiltForImpact website design is a unique and innovative approach to website design for cause-driven companies. It combines research, narrative, and social media behavior patterns to create a design that not only stands out but also compels visitors to engage and return. With its Silver A' Design Award, it is a testament to the power of innovative design in driving business growth and social impact.