Ugly Monster: A Hilarious and Sweet Character Promoting Tradition and Fun

A Unique Package Design by JBBC Branding Consultancy

As part of a university social responsibility project in Taiwan, the Ugly Monster package design was created to promote merchandise and draw attention to a small town with an aging population of elder farmers. Inspired by the town of Yanchao and its famous fruit, guava, this design aims to bridge the gap between young people and traditional culture.

The Ugly Monster package design, created by JBBC Branding Consultancy, features a character with a big heart and bravery, born from the bare land full of lime dust. The fluorescent green color grants the character a feeling of positive energy, authenticity, and amazement. With its unbalanced ratio between body and legs, and two legs without hands, the Ugly Monster embodies a funny and furious personality.

The goal of the design is not only to promote the merchandise but also to call attention to the small town of Yanchao. By creating a pleasurable and fun image, the Ugly Monster package design aims to bring joy and excitement to the town. The popsicle product, featuring the Ugly Monster design, was launched all over Taiwan and gained recognition from various press outlets in 2019.

The Ugly Monster package design measures 70mm in width, 195mm in length, and 20mm in height, providing a compact and convenient packaging solution.

This project, led by designer Huiyu Zhuang and director Jiunguo Yu, started in June 2019 and was completed in December 2019 in Taiwan.

The Ugly Monster package design, with its unique character and connection to local culture, has received recognition for its creativity and ingenuity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2020. This prestigious award is bestowed upon outstanding designs that incorporate best practices in art, science, design, and technology, contributing to quality of life improvements and making the world a better place.

Copyrights for the Ugly Monster package design belong to JBBC Branding Consultancy Co., Ltd., 2019.