Faberlic Supplements: A Packaging Concept That Prioritizes Health

Dmitry Kultygin's Award-Winning Design Balances Function and Aesthetics

The inspiration behind this project is a diagram that represents the improvement of a person's well-being through the use of supplements. This metaphor is a clear and understandable way to communicate the benefits of dietary supplements to the consumer. The main graphic element of the design also cleverly incorporates the letter 'F', the first letter of the brand name, further enhancing brand recognition.

What sets this design apart is its relevance in the modern world. With the aggressive effects of external negative factors such as bad ecology, the busy rhythm of life in cities, and stress, the body is constantly under pressure. Supplements are tools that help normalize and improve the body's functional state, and this packaging design visually communicates this important role.

The packaging is realized through a plastic jar with a paper label printed using offset printing. A Silver Pantone is used as the main background, adding a touch of elegance and sophistication to the product. The technical specifications of the design have been meticulously considered, with the shape, size, and label dimensions all carefully chosen to enhance the overall aesthetic and functional appeal of the product.

Interaction with the end customer takes place on the pages of the corporate catalog and on the website. The design immediately explains the positive health effect of using the product, making it an effective tool for marketing and communication. The project, which started in August 2019 in Moscow and finished in February 2020, is a testament to the power of thoughtful and innovative design.

In conclusion, Dmitry Kultygin's design for Faberlic Supplements is a perfect example of how design can be used to communicate important messages about health and well-being. By balancing function and aesthetics, this packaging design not only enhances the product's appeal but also communicates its benefits in a clear and engaging way. This design, which was awarded Silver in the A' Packaging Design Award in 2020, is a testament to the power of innovative and thoughtful design.