Have Fun Duck Gift Box: A Pixelated Journey into Youthful Imagination

Pufine Advertising Ltd.Co. Redefines Snack Packaging with Innovative Design

The inspiration behind the Have Fun Duck Gift Box is the vibrant and dynamic world of pixelated toys, games, and movies. The design team at Pufine Advertising Ltd.Co. envisioned a "food city" that resonates with the younger generation. The cityscape, filled with brand IP images, music, hip-hop, and other entertainment elements, is a reflection of a fun, happy, and youthful lifestyle.

What sets the Have Fun Duck Gift Box apart is its unique "pixel" expression method. This innovative approach gives the packaging a youthful, interesting, and imaginative appeal, providing a visual experience akin to a city tour. The box cover, featuring the English letter "K" as the main visual symbol, signifies the process of enjoying food and maintaining a positive outlook on life. The design also enhances the product's display appeal in stores, promoting purchase intent.

The Have Fun Duck Gift Box is not just a packaging solution; it's an interactive experience. After the food is consumed, the outer box can serve as a storage box, the envelope can be used as a bookshelf, and the small internal box can be used as a game prop. This multi-use approach reduces waste and increases the utilization value of the packaging.

The design was realized using paper, a material conducive to natural degradation and recycling. The team employed Pantone spot color printing and local UV processes to create the packaging. The one-piece cutter design of the outer and inner boxes facilitates easy transportation and assembly.

The Have Fun Duck Gift Box project, which started in Wuhan, China, in May 2019 and completed in October 2019, was a study in youth, fashion, and fun. The design team faced the challenge of connecting with young consumers through packaging design, establishing interaction, and improving sales. They also aimed to enhance the use value of packaging to prevent it from becoming "garbage art". Their efforts resulted in a design that is not only visually appealing but also environmentally responsible and functionally versatile.

In conclusion, the Have Fun Duck Gift Box by Pufine Advertising Ltd.Co. is a testament to the power of innovative design. It's a packaging solution that goes beyond its primary function, offering an interactive experience that resonates with the younger generation. It's a design that not only won the Silver A' Packaging Design Award in 2020 but also won the hearts of consumers with its unique blend of creativity, sustainability, and youthful energy.