Flying to the Moon: A Journey Back to Tradition

ShenZhen XiShang Boutique Packing Co., Ltd's Award-Winning Moon Cake Packaging

The design is inspired by the traditional palace lantern, decorated with elaborate graphics. Elements such as the Jade Rare and the Moon Palace are integrated into the design, along with styles from Dunhuang Murals, to express the rich connotation of the traditional Mid-Autumn Festival and showcase the elegance and sense of ceremony of Chinese classical culture.

What sets this design apart is its aim to take users back to traditional Mid-Autumn Festival customs. The packaging adopts the traditional Chinese palace lantern and includes a light module at its bottom. The circular illustration, derived from traditional mythologies like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.

The realization of this design involved an innovative multi-layer three-dimensional structure and a die-cutting process to enhance visual layering. The illustration is based on lines written by Li Bai, a famous Tang Dynasty poet. The design's technical specifications are 145mm X 145mm X 300mm.

After removing the moon cakes inside, users can turn on the LED switch located at the bottom, install the transparent PVC case and the outer hollowed-out case, transforming it into a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material appear suspended in the air, immersing users in traditional festival customs.

The design project, which started and finished in Shenzhen, China, between September and October 2020, faced the challenge of creatively exploring cultural elements related to the Mid-Autumn Festival. The solution was to incorporate the element of Apsaras in Dunhuang Murals, placing four nymphs of different postures into the background based on the Moon Palace to create a relaxing and rejoicing atmosphere.

The "Flying to the Moon" packaging design is a testament to ShenZhen XiShang Boutique Packing Co., Ltd's commitment to preserving tradition while pushing the boundaries of innovation. By winning the Silver A' Packaging Design Award in 2022, the design has proven its remarkable level of excellence and innovation, introducing positive feelings, amazement, and wonder.