PROBIOTICS FRUIT DRINK: A Unique Blend of Function and Flavor

Introducing a New Category of Beverage

The PROBIOTICS FRUIT DRINK, created by the innovative Woongjin Food Design Team, is the first-ever domestic lactic beverage that combines the goodness of fruit juices with the health benefits of probiotics. This design sets itself apart from ordinary fruit juices by establishing a visual identity that highlights its functional elements and unique characteristics.

To ensure customers understand the new category and increase product awareness, the PROBIOTICS FRUIT DRINK features an opaque mold in a distinctive rectangular shape. The front of the packaging showcases a large-sized label with Hangul typography, providing customers with a clear understanding of the product. Icons are also incorporated to intuitively convey the content of lactic acid bacteria present in the drink, while the minimized sizzle expression on the sides differentiates it from traditional fruit juices.

The overall design elements of the PROBIOTICS FRUIT DRINK offer a wealth of information about the juice's live lactic acid bacteria, delivering a positive message to customers. By combining functionality with aesthetics, this design not only enhances the customer experience but also promotes a healthier lifestyle.

The PROBIOTICS FRUIT DRINK is made using PET technology, ensuring the highest quality and durability. With dimensions of 79.5 mm x 60 mm x 227 mm, it is designed to be convenient and portable, perfect for on-the-go consumption.

The Woongjin Food Design Team, consisting of jin-gue CHOI, sang-hee LEE, in-sung HEO, shinyoung BACK, you-na LEE, and ID&COMM, embarked on this project in January 2012 in Korea. Their extensive research and dedication to creating a unique and functional design led to the development of the PROBIOTICS FRUIT DRINK.

This exceptional design has been recognized and awarded the Iron A' Design Award in the Packaging Design category in 2012. The Iron A' Design Award is bestowed upon creations that are well-designed, practical, and innovative, meeting professional and industrial requirements. The PROBIOTICS FRUIT DRINK stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.