Wink Lashes: A Magical Transformation in Packaging Design

Olga Takhtarova's Award-Winning Design for Professional Eyelash Extension Products

The main idea behind this packaging design was to develop a simple, straightforward, and attractive design that communicates the purpose and benefits of the product. The primary graphic symbol used is the "Eye", a stylized image that immediately conveys the thrust of the product - eyelash extension, while also adding a sense of mystery and magic.

Wink Lashes offers a range of products including Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit. Each product line has a separate visual element in the corresponding design, making it easy for consumers to differentiate between them.

The packaging is made using cardboard, plastic, and foil stamping, with each product having specific dimensions. The primary corporate colors used are dark graphite, dark coral, and white, which favorably emphasize the graphic elements, add elegance, and stress the product's premium value.

The design process, which began in March 2020 and ended in February 2021, was not without its challenges. However, the designer was able to overcome these and successfully show the product's value and uniqueness, reveal its main characteristics, and achieve visibility and memorability of the product in the consumer's mind.

As a result of this design, the level of brand awareness and popularity of Wink Lashes has increased, making it more competitive. This design is a testament to the power of effective packaging design in enhancing the value and appeal of a product, and it serves as an inspiration for other designers in the field.