The Enchanted Forest: A Packaging Design Masterpiece

Unveiling Elena Gamalova's Award-Winning Design Inspired by Nature and Tradition

Every design has a story, and The Enchanted Forest is no exception. Elena Gamalova, the creative mind behind this design, drew inspiration from the traditional beliefs and culture of the Kanak people. Their commitment to environmental protection and conservation of the tropical forest and lagoon surrounding the islands served as a rich source of inspiration. The design transports people back in time, invoking a sense of discovery, legends, and adventures. The bird, a symbol of joy and celebration of life, and the bottle's color reflecting the famous lagoon's blue shades, all contribute to the design's enchanting narrative.

The Enchanted Forest is not just a packaging design; it's a unique creation for the Blue Lagoon distillery in New Caledonia. The distillery, known for its uniquely crafted white rum with gentle vanilla aromas, aimed to create a label design that brings to life the legendary and mysterious story of their product. The design was intended to establish an emotional bond with customers, setting it apart from other designs. The result is a packaging design that truly reflects the brand's quality and uniqueness.

The realization of this design involved a combination of packaging design, brand identity, and brand creation. The bottle is made of glass with a wooden cap and bamboo closure. The labels were screen printed, with a touch of gold foil stamping on the neck, adding a touch of elegance and luxury to the overall design.

The project, which started in April 2020 and concluded at the end of May, was carried out in Noumea, New Caledonia. The design process involved a detailed observation of the manufacturer's identification and understanding the benefits and specialty of the rum. The challenge was to create a design that would attract customer attention in a highly competitive market. The result is a packaging design that successfully intertwines tradition and modernity.

The Enchanted Forest design has been recognized for its excellence, winning the Golden A' Packaging Design Award in 2021. This award is granted to outstanding and trendsetting creations that reflect the designer's prodigy and wisdom. It is a testament to the design's extraordinary excellence and significant impact on the world with its desirable characteristics.

As we conclude, it's worth noting that the copyrights for The Enchanted Forest belong to Elena Gamalova. This design is a testament to her creativity and skill, and it serves as an inspiration for other designers in the field. The Enchanted Forest is more than just a packaging design; it's a story of tradition, nature, and the power of design to create emotional connections.