RV Wine: A Contemporary Sophisticated Design

Discovering Impressive Wines with Exquisite Style

RV Wine, designed by Hu Jijun, is a premium limited edition reserve that embodies the essence of French wine culture. With a batch of 6,000 bottles, this design showcases the unique properties and strengths of French wine, making it a fascinating addition to any collection.

The design of RV Wine is a testament to the rich history and civilization of France. French wine culture has permeated all aspects of life, including religion, politics, culture, art, and everyday experiences. It has become intertwined with the lifestyle and cultural interests of people all over the world.

RV Wine stands out with its sleek and contemporary aesthetic. The packaging features spot UV, hot stamp print, and screenprint on recyclable PVC, creating a visually stunning and environmentally conscious design. The technical specifications of RV Wine include a 13.5% alcohol volume and a 750ml capacity, making it a perfect choice for wine enthusiasts.

One of the main challenges in creating the RV Wine design was to ensure that consumers would remember the brand through its packaging. Hu Jijun and the design team successfully achieved this goal by creating a design that captures the essence of the contemporary sophisticated fashion style in Paris. The result is a design that not only showcases the quality of the wine but also leaves a lasting impression on consumers.

The RV Wine design project started in April 2018 and was completed in August 2019 in Shanghai. Throughout the process, extensive research was conducted, including quantitative surveys and qualitative interviews with consumers. This research helped to build prototype models and assess the market's perception of the brand image.

RV Wine has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award is bestowed upon designs that exhibit strong technical and creative skills, contributing to improvements in quality of life and making the world a better place.

With its contemporary sophistication and unique characteristics, RV Wine is a true masterpiece that combines art, design, and the rich heritage of French wine culture. It is a testament to the passion and dedication of Hu Jijun and the design team in creating a wine that not only delights the senses but also tells a story of elegance and refinement.