The Fousu Sock Packing, designed by GaoWei Xin, is a testament to the power of innovative design in everyday products. The design draws inspiration from the concept of natural environmental protection and degradability, aiming to reduce environmental pollution. The packaging materials were selected with this in mind, utilizing unique pulp die-casting technology. The design and modeling create an abstract image of a "flying saucer" and "spaceship", infusing a sense of futurism and science.
The unique properties of the Fousu Sock Packing design lie in its adherence to the concept of "black technology, new species". This design caters to the aesthetic needs of modern young people, creating a new generation of socks that embody health, nature, ecology, trend, science technology, and future. The packaging design is practical and can be used as a daily storage box for multi-functional applications.
The realization of this design was made possible through the selection of environmentally friendly and degradable packaging materials. The Fousu CC socks use unique pulp die-casting technology, reducing environmental pollution. The technical specifications of the design are Width 300mm x Depth 90mm x Height 80mm.
The design was a collaborative effort, with contributions from designers Gaowei Xin, Cuipeng, and Yuerong Liu. The project was completed within two months in Jinan, with production taking place in Hangzhou City, Zhejiang Province.
The underlying research for this design was conducted by the Fousu company, a textile enterprise. The company discovered the antibacterial properties of carbon and integrated this into the design concept of "carbon & cotton technology". The design faced the challenge of distinguishing itself from similar sock packaging on the market, aiming to embody the concept of technology, future, and environmental protection.
The Fousu Sock Packing design has been recognized for its innovation and excellence, winning the Silver A' Packaging Design Award in 2021. This award is given to designs that demonstrate outstanding expertise, creativity, and innovation, and the Fousu Sock Packing design certainly fits the bill.
Project Designers: Xin GaoWei
Image Credits: Gaowei Xin, 2020.
Project Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Project Name: Fousu
Project Client: Xin GaoWei