Bama Sunrise: A Captivating Tea Packaging Design

Embracing the Beauty of Sunrise in Chinese Culture

The Bama Sunrise tea packaging design is not just a visually stunning creation; it also carries a deep symbolic meaning. The ancient Chinese sun totem, featuring four raised round faces symbolizing abundance throughout the year, adorns the top of the can. This totem serves as a powerful representation of prosperity and vitality.

The outer box of the Bama Sunrise tea packaging design showcases a mesmerizing scene of the sunrise on Mount Tai. This iconic mountain, known as one of the five great mountains in China, is revered for its majestic beauty and spiritual significance. By incorporating this scene into the packaging, Tang Shengxing has successfully captured the essence of the Oriental aesthetic.

The materials used in the Bama Sunrise tea packaging design are carefully chosen to enhance its overall appeal. The can is made of ceramic, adding a touch of elegance and sophistication. The outer box, on the other hand, combines paper and metal to create a harmonious blend of traditional and contemporary elements.

Measuring at 260mm×220mm×220mm, the Bama Sunrise tea packaging design is not only visually striking but also practical and convenient. Its size allows for easy storage and transportation, making it an ideal choice for tea enthusiasts and gift-givers alike.

The Bama Sunrise tea packaging design was conceptualized and produced in Shenzhen, China, in July 2022. It made its debut in the Chinese market in December of the same year, with its availability spanning across 3000 stores. The design also gained recognition at selected exhibitions in Xiamen and Chengdu, further solidifying its position as a remarkable piece of art.

Tang Shengxing's vision for the Bama Sunrise tea packaging design was to create a gift package that embodies the spirit of the rising sun. Drawing inspiration from the ancient Chinese classic, Book of Songs Beifeng, the design encapsulates the vigor and vitality associated with the morning sun. The combination of vibrant Chinese calligraphy and an illustration of the sunrise in Mount Tai results in a packaging that exudes a unique sense of Chinese aesthetics and blessings.

The Bama Sunrise tea packaging design has not only captivated tea lovers but also garnered recognition in the design community. It was awarded the Bronze A' Design Award in the Packaging Design category in 2023. This prestigious accolade is a testament to the design's outstanding creativity and resourcefulness, as well as its contribution to improving the quality of life.

With its striking visuals, cultural significance, and impeccable craftsmanship, the Bama Sunrise tea packaging design is a true masterpiece. It not only elevates the tea-drinking experience but also serves as a symbol of hope, prosperity, and the beauty of the sunrise.