Suofeiya Custom Cabinet: Capturing the Beauty in Life

Enhancing Brand Recognition and Customization with a Visual Identity

Suofeiya, renowned for its professional customized cabinet services, has unveiled a new visual identity that aims to enhance brand recognition and allow consumers to quickly identify the brand's upgraded positioning. The designers have created a focused, concise, and clear brand image, extending this visual identity system to store design and product design. This unique visual identity system is designed to be applied to various scenes such as office supplies, brand packaging, outdoor advertisements, store design, trophy design, and way-finding systems.

The Suofeiya cabinet customization expert logo is a combination of a graphic and Chinese characters. This flexible combination can be placed in various designs while maintaining a stable structure. Different size and combination logos are used in many scenes such as paper, name brands, handbags, and signboards, creating a cohesive and recognizable brand presence.

One of the main challenges faced by Suofeiya was the lack of a unified and complete brand vision system across its many stores. This included office supplies, brand packaging, storefront design, and advertisements. The designers successfully overcame this challenge by creating a unified, easy-to-apply, easy-to-recognize, and unique visual system for the brand. The result is a cohesive and visually striking brand identity that reflects Suofeiya's commitment to providing consumers with professional cabinet customization services.

The new brand image, with its roots in the camera aperture, symbolizes the brand's mission to capture the beauty in life. The incorporation of the square element in the logo represents Suofeiya's dedication to building ideal homes for people. This visual identity system not only enhances brand recognition but also reflects the brand's values of customization, quality, and environmental consciousness.

With its successful implementation in 2020 in Guangzhou, Suofeiya's new visual identity has received accolades, including the Iron A' Design Award in 2021. This prestigious award recognizes the brand's well-designed, practical, and innovative approach to graphics, illustration, and visual communication. Suofeiya's visual identity stands as a testament to its commitment to industry best practices, competent technical characteristics, and a better world.